Are You Ready to Capitalize on the Millennial Mindset?

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The Back­story:

Auto­mo­tive deal­ers are being told to give up on Mil­len­ni­als, that group that encom­passes 18-to-34-year-olds, because they aren’t going to buy a car any­time soon. The truth is, you’re being mis­in­formed —because Mil­len­ni­als do what they want to do, and if they want a new car, you’d bet­ter be pre­pared to be on the front line.

The Sit­u­a­tion for Dealers:

Mil­len­ni­als have seri­ous pur­chas­ing power – about $170 bil­lion a year – accord­ing to a Com­Score report, but they aren’t fol­low­ing through on that power…yet. Auto­mo­tive deal­ers should be buy­ing into that pur­chas­ing power with strong dig­i­tal com­mu­ni­ca­tions that tap into Mil­len­ni­als where they make con­tact – through their mobile devices!

Strate­gies for Deal­ers When Appeal­ing to Millennials:

  • Dig­i­tal adver­tis­ing per­forms bet­ter in rel­a­tive terms among Mil­len­ni­als than does tele­vi­sion advertising.
  • Mil­len­ni­als are highly engaged with the con­tent that they choose to view, within both tele­vi­sion and dig­i­tal environments.
  • Engage­ment has been shown to amplify the effec­tive­ness of adver­tis­ing, so when tar­get­ing Mil­len­ni­als, it is impor­tant to uti­lize engag­ing con­tent to help boost returns from invest­ments in advertising.
  • Mobile is a great way to reach mil­len­ni­als and oth­ers who are hooked at the hip to their smartphones.
  • Accus­tomed to on-demand access to enter­tain­ment, con­tin­ual stim­u­la­tion and extreme mul­ti­task­ing, you need be avail­able to talk at any time

Action­ables for Your Dealer Man­ager Right Now:

  • Offer “live chat” and mobile text calls to engage Millennials
  • Go beyond tech­nol­ogy and embrace their “right here, right now” mindset
  • Appeal to their need for “instant grat­i­fi­ca­tion” with real-time answers
  • You’ve prob­a­bly already started to embrace this way of think­ing. Just look at your phone. It likely has”zero” unread text mes­sages but a stack of emails wait­ing. That sense of urgency toward “texts” is one exam­ple of the mobile mind­set. And your future buy­ers are grow­ing up with it.

So appeal to that desire for instant grat­i­fi­ca­tion, mak­ing it eas­ier for all shop­pers to have real-time access to your deal­er­ship per­son­nel. Who knows…you might just reach those mil­len­ni­als at the moment of truth.

Learn more about Mil­len­ni­als right here. Learn more about “Right here, Right Now” dig­i­tal com­mu­ni­ca­tions from the auto­mo­tive chat leader, Con­tact At Once!

 

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