Updated Online Training Center for Dealers from Ally


Auto Remarketing

Train­ing deal­ers is noth­ing new to Ally Finan­cial, but the new for­mat com­ing out next week in the Per­for­mance Devel­op­ment Cen­ter is con­sid­ered unique.

Find out how the new pro­gram deliv­ers valu­able train­ing to busy dealers.

Train­ing deal­ers is noth­ing new to Ally Finan­cial. That’s been a huge part of the near century-long his­tory at the com­pany founded as Gen­eral Motors Accep­tance Corp. in the 1900s.

But the for­mat in which Ally teaches deal­ers has evolved greatly, with the lat­est offer­ing com­ing Monday.

The com­pany intro­duced the Per­for­mance Devel­op­ment Cen­ter, which is an inter­ac­tive Web-based train­ing site for deal­ers that pro­vides store employ­ees cus­tomized instruc­tion that is tai­lored specif­i­cally to their respec­tive deal­er­ship roles.

Kathy Ruble, Ally’s vice pres­i­dent of deal­er­ship devel­op­ment ser­vices, talked with Auto Remar­ket­ing on Mon­day after­noon about the new pro­gram and how it helps today’s busy dealer.

Tra­di­tion­ally, Ally’s dealer train­ing had been more of the classroom-setting style (though it has done online instruc­tion pre­vi­ously, as well).

With this pro­gram, though, Ally has now con­verted about 90 per­cent of its classes online, Ruble said, acknowl­edg­ing that some of its instruc­tion still neces­si­tates the class­room setting.

(And, of course, Ally still offers the in-dealership and cus­tomized training)

The new Per­for­mance Devel­op­ment Cen­ter offers deal­ers 24–7 access into the instruc­tion that includes 15 vir­tual on-demand courses with more than 35 mod­ules. These cover a wide range of top­ics, includ­ing Com­mer­cial Ser­vices Group Busi­ness Vehi­cle Cer­ti­fi­ca­tion, Equal Credit Oppor­tu­nity Act (ECOA) Aware­ness, NetQuote and Resid­ual Value Lease Guide and Retail Process Overview training.

Not only is the train­ing designed to be spe­cific for an employee’s par­tic­u­lar role at the store, they are also designed to be time-efficient — most are under 20 minutes

She also noted that deal­er­ship groups can set up con­tent spe­cific to and “walled off” to their stores, while also upload­ing their own con­tent to the curriculum.