Updated Online Training Center for Dealers from Ally

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Train­ing deal­ers is noth­ing new to Ally Finan­cial, but the new for­mat com­ing out next week in the Per­for­mance Devel­op­ment Cen­ter is con­sid­ered unique.

Find out how the new pro­gram deliv­ers valu­able train­ing to busy deal­ers.

Train­ing deal­ers is noth­ing new to Ally Finan­cial. That’s been a huge part of the near cen­tu­ry-long his­to­ry at the com­pa­ny found­ed as Gen­er­al Motors Accep­tance Corp. in the 1900s.

But the for­mat in which Ally teach­es deal­ers has evolved great­ly, with the lat­est offer­ing com­ing Mon­day.

The com­pa­ny intro­duced the Per­for­mance Devel­op­ment Cen­ter, which is an inter­ac­tive Web-based train­ing site for deal­ers that pro­vides store employ­ees cus­tomized instruc­tion that is tai­lored specif­i­cal­ly to their respec­tive deal­er­ship roles.

Kathy Ruble, Ally’s vice pres­i­dent of deal­er­ship devel­op­ment ser­vices, talked with Auto Remar­ket­ing on Mon­day after­noon about the new pro­gram and how it helps today’s busy deal­er.

Tra­di­tion­al­ly, Ally’s deal­er train­ing had been more of the class­room-set­ting style (though it has done online instruc­tion pre­vi­ous­ly, as well).

With this pro­gram, though, Ally has now con­vert­ed about 90 per­cent of its class­es online, Ruble said, acknowl­edg­ing that some of its instruc­tion still neces­si­tates the class­room set­ting.

(And, of course, Ally still offers the in-deal­er­ship and cus­tomized train­ing)

The new Per­for­mance Devel­op­ment Cen­ter offers deal­ers 24–7 access into the instruc­tion that includes 15 vir­tu­al on-demand cours­es with more than 35 mod­ules. These cov­er a wide range of top­ics, includ­ing Com­mer­cial Ser­vices Group Busi­ness Vehi­cle Cer­ti­fi­ca­tion, Equal Cred­it Oppor­tu­ni­ty Act (ECOA) Aware­ness, NetQuote and Resid­ual Val­ue Lease Guide and Retail Process Overview train­ing.

Not only is the train­ing designed to be spe­cif­ic for an employee’s par­tic­u­lar role at the store, they are also designed to be time-effi­cient — most are under 20 min­utes

She also not­ed that deal­er­ship groups can set up con­tent spe­cif­ic to and “walled off” to their stores, while also upload­ing their own con­tent to the cur­ricu­lum.







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