Training dealers is nothing new to Ally Financial, but the new format coming out next week in the Performance Development Center is considered unique.
Find out how the new program delivers valuable training to busy dealers.
Training dealers is nothing new to Ally Financial. That’s been a huge part of the near century-long history at the company founded as General Motors Acceptance Corp. in the 1900s.
But the format in which Ally teaches dealers has evolved greatly, with the latest offering coming Monday.
The company introduced the Performance Development Center, which is an interactive Web-based training site for dealers that provides store employees customized instruction that is tailored specifically to their respective dealership roles.
Kathy Ruble, Ally’s vice president of dealership development services, talked with Auto Remarketing on Monday afternoon about the new program and how it helps today’s busy dealer.
Traditionally, Ally’s dealer training had been more of the classroom-setting style (though it has done online instruction previously, as well).
With this program, though, Ally has now converted about 90 percent of its classes online, Ruble said, acknowledging that some of its instruction still necessitates the classroom setting.
(And, of course, Ally still offers the in-dealership and customized training)
The new Performance Development Center offers dealers 24-7 access into the instruction that includes 15 virtual on-demand courses with more than 35 modules. These cover a wide range of topics, including Commercial Services Group Business Vehicle Certification, Equal Credit Opportunity Act (ECOA) Awareness, NetQuote and Residual Value Lease Guide and Retail Process Overview training.
Not only is the training designed to be specific for an employee’s particular role at the store, they are also designed to be time-efficient — most are under 20 minutes
She also noted that dealership groups can set up content specific to and “walled off” to their stores, while also uploading their own content to the curriculum.