Subaru Can Deliver!


Ron Lasman

Manager, National commercial Fleet Accounts, Subaru

As fleet man­agers are order­ing 2014 mod­el year vehi­cles, what is Sub­aru telling its clients with respect to mod­els, avail­abil­i­ty and order to deliv­ery time?

Subaru’s sales are record set­ting every month with con­tin­ued high demand, but order to deliv­ery (OTD) times will not be impact­ed as addi­tion­al pro­duc­tion and fleet sales plan­ning are a pri­or­i­ty. Senior man­age­ment is con­tin­u­al­ly tak­ing steps to increase pro­duc­tion and trans­fer allo­ca­tion orig­i­nal­ly set for Chi­na and Europe to the US.  We are already deliv­er­ing 2014 All New Forester small SUV, Lega­cy mid-size sedan, and Out­back mid-size Crossover.

Sub­aru has enjoyed enor­mous acclaim with respect to safe­ty; how this played out with fleets?

Yes, the 2014 all new Forester small SUV, the 2013 Lega­cy mid-size sedan, and Out­back mid-size Crossover have each achieved IIHS Top Safe­ty Pick+!  This is the high­est award from IIHS. Sub­aru has always had top hon­ors and high rat­ing by IIHS and NHTSA. The lat­est reviews and tests have just reem­pha­sized our atten­tion to safe­ty as a high pri­or­i­ty. The vast major­i­ty of our cus­tomers place a high empha­sis on safe­ty, and this has sup­port­ed our sales growth.

Tell us about Subaru’s resid­u­als and total cost of own­er­ship

Our resid­u­als have been some of the strongest of all man­u­fac­tur­ers, and with­in our respec­tive class­es, whether the mar­ket nation­al­ly is good or not.  Subaru’s rep­u­ta­tion and lim­it­ed vol­ume at the auc­tions have pro­pelled us to very high val­ue whether they are 24, 36 or 48 months old. It makes a sig­nif­i­cant dif­fer­ence in our low TCO’s, along with our high gas mileage.

There’s a rea­son Sub­aru is the only OEM to have five years in a row of sales and mar­ket share increas­es, four of which are record break­ing even dur­ing the past awful econ­o­my, and we know how the bal­ance of the indus­try did!  If a fleet is look­ing for low total cost of own­er­ship or high safe­ty and reli­a­bil­i­ty rat­ings, Sub­aru can deliv­er.


Ron Las­man is Man­ag­er, Nation­al Com­mer­cial Fleet Accounts, report­ing to Charles R. Reed, Man­ag­er Nation­al Fleet Sales Oper­a­tions, Sub­aru of Amer­i­ca, Inc.  Ron is respon­si­ble for expand­ing and ser­vic­ing the nation­al com­mer­cial fleet cus­tomer base for Sub­aru.  He joined Sub­aru in 2002 and has 35 years’ expe­ri­ence in Fleet.

Pri­or to join­ing Sub­aru, Ron worked as Direc­tor of Fleet Ser­vices for MEDIQ Incor­po­rat­ed and as Fleet Man­ag­er for Sears Clean­ing Ser­vices. Ron has also worked for ARI and Rollins Auto Leas­ing, as well as sev­er­al Philadel­phia auto deal­ers.

Ron received a bachelor’s degree in Amer­i­can His­to­ry from West Chester Uni­ver­si­ty. He is mar­ried and has 2 chil­dren and a grand­daugh­ter.

Ron Las­man






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