Hertz Doesn’t Call it Car Sharing, but May Become the Largest Player

Hertz 24-7

Hertz has not offi­cially entered the car shar­ing busi­ness – unlike Avis, which bought Zip­car, the largest car shar­ing com­pany, at the begin­ning of 2013. Yet Hertz is in the car shar­ing busi­ness through its 24/7 ser­vice, which offers rentals at any time of day or night for any length of time.

Hertz has about 35,000 vehi­cles in the US equipped with tech­nol­ogy enabling the car shar­ing ser­vice. By 2016, the car rental giant expects to have about 500,000 vehi­cles ready world­wide for this ser­vice. That would be about 10 times the size of the cur­rent car shar­ing indus­try, Hertz said.

Hertz expects to have the 24/7 ser­vice avail­able in more than 2,000 loca­tions world­wide by the end of the year, up 200 loca­tions more from where it is now. Users can rent and reserve a nearby vehi­cle on short notice and change their rental needs from inside the car/ They can enter and start the vehi­cle using dif­fer­ent meth­ods, such as by swip­ing a mem­ber­ship card or enter­ing a com­mand on a smart phone. Reg­is­tered mem­bers are using a key fob that they pick up from a Hertz loca­tion or receive in the mail.

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