Ford Focus Electric Gets Price Cut in Slow Market

Detroit Free Press

Ford will drop the price of the slow-sell­ing Ford Focus Elec­tric by $4,000 for the 2014 mod­el year, while hold­ing the line on pric­ing for the rest of its new mod­els.

Ford is not the only automak­ers to cut pric­ing on its EVs.

Ford is drop­ping the price of the slow-sell­ing Ford Focus Elec­tric by $4,000 for the 2014 mod­el year while large­ly hold­ing the line on pric­ing for the rest of its new mod­els.

The new base price will be $35,995, includ­ing the $795 des­ti­na­tion charge, when the 2014 Focus Elec­tric goes on sale in the next few weeks, said Ford spokes­woman Aman­da Zus­man. “It keeps us com­pet­i­tive.”

The low­er cost fol­lows a gen­er­al indus­try trend because even envi­ron­men­tal­ly aware con­sumers aren’t pay­ing the $10,000 to $15,000 pre­mi­ums for bat­tery-pow­ered ver­sions of afford­able gas-fueled cars.

“The elec­tric car price war con­tin­ues,” said Karl Brauer, senior ana­lyst at Kel­ley Blue Book. “Man­u­fac­tur­ers are real­iz­ing that sell­ing an elec­tric car at a loss is bet­ter than not sell­ing one at all.”

Nis­san attract­ed a lot of atten­tion ear­li­er this year when it dropped the cost of the 2013 Leaf elec­tric car by 18% to $28,800. Nis­san offers 36-month leas­es as low as $199 a month and no-inter­est loans for buy­ers.

Hon­da apol­o­gized to con­sumers last month for a short­age of Fit EVs after sales surged with the deci­sion in late May to drop the 36-month lease price to $259 from $389 with no mon­ey down, no mileage lim­it, a free in-home charg­er and col­li­sion insur­ance.

The new Fiat 500e is on sale now only in Cal­i­for­nia. It is priced in the mid­dle of the pack at $32,500.

Last month Gen­er­al Motors cut the price of the $39,995 2013 Chevro­let Volt by $4,000 to spur slug­gish sales. Those incen­tives are in addi­tion to a $7,500 fed­er­al tax cred­it and a $1,500 state tax cred­it for those who live in Cal­i­for­nia. The Cal­i­for­nia cred­it amount varies by vehi­cle.

 

 

 

Tags:


0 Comments

    Leave a Reply

    Your email address will not be published. Required field are marked *.