Dealers: How to Capture More Business in Your Service Department

Find Out What Your Customers Want and Give it To Them

Back­ground Sto­ry:

Deal­ers are always look­ing for ways to fig­ure out how to demon­strate integri­ty and the good val­ue of their Ser­vice Depart­ment. Once you put that kind of infor­ma­tion in front of them – before they ever arrive at your ser­vice dri­ve – you’ll have a cus­tomer for life!

The Prob­lem:

Cus­tomers want to know before­hand what ser­vices are required for their vehi­cle, with the respec­tive prices, before they hand you the keys and take off for the wait­ing room.

The Solu­tion: The CIMA Car Care Menu

  • Car Care Menus ensure more ser­vice busi­ness because cus­tomers know before­hand what ser­vices are required for their vehi­cle and respec­tive prices.
  • Car Care Menu pro­vides online ser­vice menus proac­tive­ly to your cus­tomers based on each customer’s vehi­cle para­me­ters (e.g. mileage, year, make, mod­el).
  • Each vehi­cle menu is accessed by your cus­tomers via your deal­er­ships’ email trans­mis­sion or on the ser­vice dri­ve by your ser­vice per­son­nel which includes a brief video explain­ing the val­ue in your deal­er­ship per­form­ing these rec­om­men­da­tions.
  • Each menu and respec­tive pric­ing is cus­tomized to your deal­er­ship para­me­ters and when accept­ed by the cus­tomer is auto­mat­i­cal­ly includ­ed with their ser­vice appoint­ment.

The Results: Are Reflect­ed in Indus­try Tes­ti­mo­ni­als

  1. “Our indus­try is in tur­bu­lent times and you need CIMA to dri­ve busi­ness to your Deal­er­ship. It is the great­est tool I have ever seen hit the auto­mo­tive indus­try”
    Lee Iacoc­ca
    For­mer Chair­man & CEO
    Chrysler Corp.
  2.  ”The CIMA Sys­tems vehi­cle ready fea­ture is one of their biggest sell­ing tools. It seam­less­ly alerts our cus­tomer by phone, text or email that their vehi­cle is com­plet­ed. We no longer have to rely upon the human mem­o­ry to make that call, and bet­ter still, CIMA nev­er calls in sick or is affect­ed by being short staffed”
    Andrew Gates
    Parts and Ser­vice Direc­tor Sun­land Ford
  3. “CIMA Sys­tems is our prof­it tool, and we use it to max­i­mize every oppor­tu­ni­ty to get in front of cus­tomers to earn their busi­ness. It dif­fer­en­ti­ates our deal­er­ship from the com­pe­ti­tion”.
    Lar­ry Tate
    Fixed Oper­a­tions Direc­tor
    Dublin Toy­ota

As Ser­vice Depart­ment prof­its gain sta­tus in the auto deal­er­ship bot­tom line, smart deal­ers are look­ing for the kind of help CIMA Sys­tems can pro­vide.

 

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