Dealer Marketing Assist from Local Market Share Reports

PR Newswire

AdMall and Ad-olo­gy Research announce the launch of a new line of local mar­ket share reports, pow­ered by Polk, to help deal­er­ship media sales teams and oth­ers.

Find out more about this new data report for deal­ers in their local mar­ket.

AdMall and Ad-olo­gy Research announce the launch of a new line of local mar­ket share reports, pow­ered by Polk data, to help media sales teams, agen­cies and mar­ket­ing con­sul­tants mea­sure the impact of their local advertising/marketing efforts on sales.

Auto Deal­er­ship Mar­ket Share reports include per­cent­ages for: Mar­ket share by month; rank­ings vs. local com­peti­tors; sales by mod­el; same-month sales trend­ing vs. pri­or year; buy­er demo­graph­ics and more, based on vehi­cle reg­is­tra­tions.

“We are excit­ed to pro­vide Polk Auto­mo­tive Data through AdMall’s toolset,” said John McBride, direc­tor, sales and client ser­vices and dig­i­tal mar­ket­ing prac­tice leader at Polk. “Suc­cess­ful media sales teams use Polk Data to under­stand deal­er sales improve­ment oppor­tu­ni­ties, and our part­ner­ship with AdMall makes access­ing this data sim­ple and easy.”

Media com­pa­nies that sub­scribe to the AdMall busi­ness intel­li­gence data­base for local and dig­i­tal adver­tis­ing sales can pur­chase these reports at dis­count pric­ing through AdMall’s Auto­mo­tive Intel­li­gence Reports.

“Through this alliance, we’re able to give all of our clients instant and afford­able access to trust­ed, deal­er-spe­cif­ic infor­ma­tion,” said Bar­ry Shaw­go, vice pres­i­dent of sales for AdMall. “Media clients with lim­it­ed mar­ket­ing resources, and those in small­er media mar­kets will now access to this indus­try-stan­dard research source,” Shaw­go said.

Adver­tis­ing agen­cies and mar­ket­ing con­sul­tants can pur­chase Auto Deal­er­ship Mar­ket Share reports for indi­vid­ual deal­er­ships in most mar­kets in the Unit­ed States. They are avail­able for imme­di­ate down­load from the Research Store at ad-ology.com.

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