AdMall and Ad-ology Research announce the launch of a new line of local market share reports, powered by Polk, to help dealership media sales teams and others.
Find out more about this new data report for dealers in their local market.
AdMall and Ad-ology Research announce the launch of a new line of local market share reports, powered by Polk data, to help media sales teams, agencies and marketing consultants measure the impact of their local advertising/marketing efforts on sales.
Auto Dealership Market Share reports include percentages for: Market share by month; rankings vs. local competitors; sales by model; same-month sales trending vs. prior year; buyer demographics and more, based on vehicle registrations.
“We are excited to provide Polk Automotive Data through AdMall’s toolset,” said John McBride, director, sales and client services and digital marketing practice leader at Polk. “Successful media sales teams use Polk Data to understand dealer sales improvement opportunities, and our partnership with AdMall makes accessing this data simple and easy.”
Media companies that subscribe to the AdMall business intelligence database for local and digital advertising sales can purchase these reports at discount pricing through AdMall’s Automotive Intelligence Reports.
“Through this alliance, we’re able to give all of our clients instant and affordable access to trusted, dealer-specific information,” said Barry Shawgo, vice president of sales for AdMall. “Media clients with limited marketing resources, and those in smaller media markets will now access to this industry-standard research source,” Shawgo said.
Advertising agencies and marketing consultants can purchase Auto Dealership Market Share reports for individual dealerships in most markets in the United States. They are available for immediate download from the Research Store at ad-ology.com.