Consumers See Repairs & Damage on Apps in Dealership Service Department

Service Repair

By Dealer e-Process

There are many mis­con­cep­tions about deal­er­ship ser­vice depart­ments includ­ing, but not lim­it­ed to, prices too high, high pres­sure sell­ing, dif­fi­cult war­ran­ty claim repairs and lack of com­mu­ni­ca­tion between the mechan­ic and con­sumer.

Live Web­site Repair Order, is a mobile phone app that allows car deal­er­ships to use pic­tures to visu­al­ly explain vehi­cle repairs to con­sumers via text mes­sages and email.

• The mobile app uploads images in real-time and posts them, allow­ing the con­sumer to see the dam­age to their vehi­cle and the need­ed repair. Since 40% of con­sumers do not have a repair shop they trust, this prod­uct pro­vides a more trans­par­ent ser­vice vis­it to ease their minds. It also allows the ser­vice advi­sor to show the cus­tomer what is being done on their vehi­cle as it is hap­pen­ing. Ulti­mate­ly, it enables the deal­er­ship mechan­ic to visu­al­ly explain all ser­vice repairs to con­sumers in just four easy steps.

• The mechan­ic will cap­ture images or video and then trans­fer the media wire­less­ly to the dealership’s web­site. Once the trans­fer is com­plete, the con­sumer will receive a text and email for review.   Over 36% of peo­ple are read­ing their emails on mobile phones so pro­vid­ing a mobile friend­ly solu­tion is just anoth­er way for the deal­er­ship to improve cus­tomer com­mu­ni­ca­tions and ulti­mate­ly CSI.

“The Live Web­site Repair Order app solves a vari­ety of prob­lems con­sumers expe­ri­ence when ser­vic­ing their vehi­cle but most impor­tant­ly, they will now have visu­al doc­u­men­ta­tion of the sever­i­ty of the repair,” said Joe Gille­spie, own­er of Deal­er e-Process.

Deal­er e-Process builds car deal­er web­site mar­ket­ing tools that effec­tive­ly pro­vide stronger traf­fic, leads and sales for auto deal­er­ships. These tools can help reori­ent the focus of deal­er­ship staff from deal­ing with con­stant web­site main­te­nance and help gen­er­ate improved sales per­for­mance and enhanced prof­its for the deal­er­ship.

Joe Gille­spie is Own­er of Deal­er e-Process and can be reached via the website’s con­tact form.



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