Chevrolet Sets Global Sales Record for 1st Half 2013

J.D. Power blog

Gen­er­al Motors’ flag­ship Chevro­let brand reports it deliv­ered a record 2.5 mil­lion new vehi­cles world­wide in the first half of 2013, includ­ing U.S. sales increase.

Get the facts and fig­ures on Chevrolet’s first half sales record.

Gen­er­al Motors’ flag­ship Chevro­let brand this week said it deliv­ered a record 2.5 mil­lion new vehi­cles world­wide in the first half of 2013—up a slight 1.4% vs. the same six-month peri­od in 2012. Total deliv­er­ies for all GM brands in the first half were up near­ly 4% from last year’s same peri­od to 4.85 mil­lion units, from 4.67 mil­lion units a year ago.

J.D. Pow­er data from the Pow­er Infor­ma­tion Net­work® (PIN) and strate­gic part­ner LMC Auto­mo­tive indi­cates that Chevrolet’s U.S. deliv­er­ies on a sell­ing-day adjust­ed basis rose 8.7% in the first half from last year, which was slight­ly ahead of the industry’s 8.4% increase. The brand’s share in the U.S. mar­ket edged up to 18.17% from 18.15% a year ago. Five of Chevrolet’s mod­els ranked among the 20 best-sellers—respectively, include: Sil­ver­a­do, Cruze, Equinox, Impala and Mal­ibu.

Chevro­let also achieved sales increas­es this year in Chi­na, its sec­ond-largest glob­al sales mar­ket, with a 6.1% rise in first-half sales to near­ly 322,000 units, which GM says were fueled by deliv­er­ies of the Sail, Cruze, Mal­ibu and Cap­ti­va. Gen­er­al Motors and Chevro­let exec­u­tives have iden­ti­fied Chi­na as a crit­i­cal com­po­nent of the company’s future growth strat­e­gy, accord­ing to Tim Dunne, direc­tor of auto­mo­tive indus­try analy­sis at J.D. Pow­er.

Brazil, Mex­i­co and Rus­sia were Chevrolet’s remain­ing top glob­al sales mar­kets in the first half. Chevro­let sold 305,000 new vehi­cles in Brazil in the first half for a 5% gain, while its first-half sales in Mex­i­co rose near­ly 16% from a year ago to 91,000 units. In con­trast, Rus­sia, its fifth-largest sales mar­ket post­ed a 16% decline with sales falling to 80,200 units.




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