Are We in the Midst of ‘Truck Wars’?

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Detroit News

Chrysler Group LLC says it will begin offer­ing a diesel engine in its Ram 1500 light-duty pickup, just as Ford Motor Co. intro­duces its new F-150 Tremor due out in fall.

Pickup trucks are so sporty and pop­u­lar that the com­pe­ti­tion is ramp­ing way up!

Chrysler Group LLC announced Fri­day that it will begin offer­ing a diesel engine in its Ram 1500 light-duty pickup for the 2014 model year.

That will make Ram the first truck brand to offer a small-displacement diesel in a half-ton truck.

“The key to suc­cess in this busi­ness is prod­uct,” Ram brand pres­i­dent Reid Bigland told reporters at the company’s Chelsea Prov­ing Grounds Fri­day, not­ing that Ram has gained 8 full per­cent­age points of mar­ket share since it was spun off from Dodge in 2009 and is now the fastest-growing truck brand in Amer­ica. “In 2014, we’ll raise the bar even more — raise the bar on our­selves and raise the bar on our competition.”

The tur­bocharged diesel pro­duces 240 horse­power and has 420 foot-pounds of torque. It will cost $2,850 more than a Ram with Chrysler’s Hemi V-8 engine, but Chrysler says it will pay for itself in less than three years at cur­rent fuel prices.

Ford tar­gets younger, hip­per sport-truck buy­ers with the 2014 F-150 Tremor.

Just because you want to tear things up doesn’t mean you have to swiz­zle a lot of gas – not with Ford’s new F-150 Tremor.

The new sport-truck due into show­rooms this autumn will opt for Ford’s Eco­Boost which the maker claims can deliver V-8 power but V –6 fuel economy.

“The new Tremor gives F-150 cus­tomers yet another option to drive a highly capa­ble, dis­tinc­tive per­for­mance truck with fea­tures typ­i­cally found only in the after­mar­ket,” said Brian Bell, F-150 prod­uct mar­ket­ing man­ager, dur­ing the new truck’s unveil­ing on Thursday.

The debut of the reg­u­lar cab, short-bed Tremor took many by sur­prise.  Ford has fed the mar­ket for pick­ups with all man­ner of vari­ants in recent years, but it wasn’t expected to come up with another spin-off until after an all-new ver­sion of the F-Series was sched­uled for launch in late 2014.