Are We in the Midst of ‘Truck Wars’?

Detroit News

Chrysler Group LLC says it will begin offering a diesel engine in its Ram 1500 light-duty pickup, just as Ford Motor Co. introduces its new F-150 Tremor due out in fall.

Pickup trucks are so sporty and popular that the competition is ramping way up!

Chrysler Group LLC announced Friday that it will begin offering a diesel engine in its Ram 1500 light-duty pickup for the 2014 model year.

That will make Ram the first truck brand to offer a small-displacement diesel in a half-ton truck.

“The key to success in this business is product,” Ram brand president Reid Bigland told reporters at the company’s Chelsea Proving Grounds Friday, noting that Ram has gained 8 full percentage points of market share since it was spun off from Dodge in 2009 and is now the fastest-growing truck brand in America. “In 2014, we’ll raise the bar even more — raise the bar on ourselves and raise the bar on our competition.”

The turbocharged diesel produces 240 horsepower and has 420 foot-pounds of torque. It will cost $2,850 more than a Ram with Chrysler’s Hemi V-8 engine, but Chrysler says it will pay for itself in less than three years at current fuel prices.

Ford targets younger, hipper sport-truck buyers with the 2014 F-150 Tremor.

Just because you want to tear things up doesn’t mean you have to swizzle a lot of gas – not with Ford’s new F-150 Tremor.

The new sport-truck due into showrooms this autumn will opt for Ford’s EcoBoost which the maker claims can deliver V-8 power but V -6 fuel economy.

“The new Tremor gives F-150 customers yet another option to drive a highly capable, distinctive performance truck with features typically found only in the aftermarket,” said Brian Bell, F-150 product marketing manager, during the new truck’s unveiling on Thursday.

The debut of the regular cab, short-bed Tremor took many by surprise.  Ford has fed the market for pickups with all manner of variants in recent years, but it wasn’t expected to come up with another spin-off until after an all-new version of the F-Series was scheduled for launch in late 2014.



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