By Kathi Kruse
Nothing in the universe is totally Yin or totally Yang. Yin contains seeds of Yang and vice versa. Too much of one can weaken and consume the other. Your Social marketing energy should be spent on making sure you have a nice balance of Yin Yang.
Here are 4 examples of a Yin Yang imbalance in your Social Media marketing and what you can do about it:
Shouting messages about your products/services represents too much male principle. Add a strategy of engagement and concentrate on building relationships with your content. Evoking emotions is the key to successful marketing. Practice active listening and foster mutual understanding.
2. No Content Strategy.
Posting uninteresting or non-strategic content with no focus on your brand is too much female principle. Add conscious creativity – design and execute a content strategy that increases engagement, leads and sales.
3. Tools, Technology and Algorithms.
Believe it or not, there are those who spend hours in tiny rooms focusing on these three components of Social Media marketing and believe they are marketing. Of course, these elements are crucial to any marketing endeavor but where’s the human-ness? Every sale begins with a conversation. If you’re not participating in conversations, you’re not selling.
4. No ROI.
Social Media is more than just posting Facebook updates, tweets and blog posts. You must have clear objectives and take time to measure your results. When you can tie your results back to your objectives, you have return on investment. Content with no direction = too much female. Spending the bulk of your time on tools and technology = too much male.
In work, life and Social Media, imbalance causes dis-ease. Your body tells you when you’re out of balance by signaling pain or discomfort. Your customers tell you your marketing is out of balance by choosing your competitor. Spend time getting right with Yin-Yang. It’s a proven system that’s thousands of years old. Everything old is new again.