TU Detroit Conference: Telematics is at a Crossroads


Telematics Update

Con­sul­tants attend­ing the 13th annual Telem­at­ics Detroit con­fer­ence, con­vened to explore the present state of the Telem­at­ics mar­ket, got an earful.

Find out what issues and ideas the con­fer­ence brought out.

The 13th annual Telem­at­ics Detroit con­fer­ence got under­way today in Novi, Michi­gan, where the full spec­trum of OEMs, telem­at­ics hard­ware and ser­vice providers, mem­bers of the media and con­sul­tants con­vened to explore the present state of the telem­at­ics market.

Telem­at­ics at a crossroads

The con­fer­ence comes at an inter­est­ing junc­ture for the indus­try. Telem­at­ics solu­tions have never been so widely avail­able and openly embraced by OEMs, yet the magic recipe for how to pack­age and present telem­at­ics in a for­mat that con­sumers view as a must-have remains elu­sive. Day One’s keynotes and expert pan­els expounded upon this friction.

“Every­one agrees that, yes, we have to do some­thing about the con­nected vehi­cle, but in regards to what to do about it, there’s not a lot of clar­ity,” said Thilo Koslowski, vice pres­i­dent for auto­mo­tive vehi­cle ICT at Gart­ner, in the morning’s open­ing keynote. “That’s what needs to change in 2013 and 2014.” Koslowski floated some dif­fer­ent pos­si­bil­i­ties: stan­dard­iza­tion, con­sol­i­da­tion, increased col­lab­o­ra­tion and partnership.

This is a decid­edly dif­fer­ent chal­lenge than what the indus­try faced in years prior. Even just a year or two ago, the con­ver­sa­tion at TU Detroit was all about get­ting OEMs to notice, let alone embrace, all the excit­ing telem­at­ics solu­tions that were on display.

An increased focus on the con­sumer is one answer that emerged from the Day One pre­sen­ta­tions. More robust cus­tomer rela­tion­ship man­age­ment (CRM) plat­forms were a fre­quent point of con­ver­sa­tion too, as were find­ing ways to make offer­ings more intu­itive and con­tex­tu­al­ized for consumers.

Another gen­eral con­clu­sion was that part­ner­ships have become increas­ingly impor­tant. The idea of the telem­at­ics provider or the OEM as the one-stop shop is dead. Sure, some ven­dors may still view them­selves in that light, but the real­ity is that the telem­at­ics ecosys­tem has become too complex.

Other top­ics of explo­ration included mak­ing big data use­ful data, cre­at­ing dynamic HMIs for next-gen device inte­gra­tion and rev­o­lu­tion­iz­ing con­nected ser­vices through satel­lite and mobile net­works. Day Two of the con­fer­ence will include more keynotes, pan­els and demos on the exhi­bi­tion floor.