Newest Cadillac Models Are Off to a Great Start

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Detroit News

Gen­eral Motors Co.’s Cadil­lac brand is off to its best start in the U.S. since 1976, with sev­eral new mod­els on tap and more on the way in the fall.

Find out which Cadil­lac mod­els did well and what chal­lenges lay ahead.

Gen­eral Motors Co.’s Cadil­lac brand is off to its best start in the U.S. since 1976, with the all-new ATS and XTS sedans fuel­ing sales growth.

Sales for the lux­ury brand are up 38 per­cent year-to-date and Bob Fer­gu­son, vice pres­i­dent of global Cadil­lac, said he’s opti­mistic U.S. sales for the brand will jump by 30 per­cent for all of 2013. And the brand has its sights set on more growth in the years to come.

Cadil­lac has a pipeline of new prod­ucts to help accel­er­ate its growth here in the U.S. and glob­ally, includ­ing the 2014 CTS that goes on sale this fall. The plug-in 2014 ELR coupe also will start pro­duc­tion late this year, fol­lowed by a fresh ATS com­pact coupe and a revamped Escalade com­ing next year, Fer­gu­son said in an interview.

Fer­gu­son said Cadil­lac cus­tomers want a two-door option for the entry-level ATS sports sedan and the brand is delivering.

“The broader point here is you can go into a Cadil­lac show­room in the mid­dle of 2014, and you look left, and you look right, and the entire prod­uct port­fo­lio will be new,” he said.

While Cadillac’s growth has exploded this year in the U.S., its sales still lag lux­ury lead­ers Mercedes-Benz, BMW and Lexus and are lower than his­tor­i­cal fig­ures for Cadillac.

And the brand has its chal­lenges. “The biggest glar­ing hole in their lineup is a three-row crossover,” said Dave Sul­li­van, man­ager of prod­uct analy­sis for AutoPa­cific Inc., in a phone interview.

Cadil­lac likely will have new prod­uct offer­ings annu­ally for the next few years beyond that, Fer­gu­son said, adding the cor­po­ra­tion is “very com­mit­ted to expand­ing the Cadil­lac prod­uct portfolio.”

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