General Motors Co.’s Cadillac brand is off to its best start in the U.S. since 1976, with several new models on tap and more on the way in the fall.
Find out which Cadillac models did well and what challenges lay ahead.
General Motors Co.’s Cadillac brand is off to its best start in the U.S. since 1976, with the all-new ATS and XTS sedans fueling sales growth.
Sales for the luxury brand are up 38 percent year-to-date and Bob Ferguson, vice president of global Cadillac, said he’s optimistic U.S. sales for the brand will jump by 30 percent for all of 2013. And the brand has its sights set on more growth in the years to come.
Cadillac has a pipeline of new products to help accelerate its growth here in the U.S. and globally, including the 2014 CTS that goes on sale this fall. The plug-in 2014 ELR coupe also will start production late this year, followed by a fresh ATS compact coupe and a revamped Escalade coming next year, Ferguson said in an interview.
Ferguson said Cadillac customers want a two-door option for the entry-level ATS sports sedan and the brand is delivering.
“The broader point here is you can go into a Cadillac showroom in the middle of 2014, and you look left, and you look right, and the entire product portfolio will be new,” he said.
While Cadillac’s growth has exploded this year in the U.S., its sales still lag luxury leaders Mercedes-Benz, BMW and Lexus and are lower than historical figures for Cadillac.
And the brand has its challenges. “The biggest glaring hole in their lineup is a three-row crossover,” said Dave Sullivan, manager of product analysis for AutoPacific Inc., in a phone interview.
Cadillac likely will have new product offerings annually for the next few years beyond that, Ferguson said, adding the corporation is “very committed to expanding the Cadillac product portfolio.”