Newest Cadillac Models Are Off to a Great Start

Detroit News

Gen­er­al Motors Co.’s Cadil­lac brand is off to its best start in the U.S. since 1976, with sev­er­al new mod­els on tap and more on the way in the fall.

Find out which Cadil­lac mod­els did well and what chal­lenges lay ahead.

Gen­er­al Motors Co.’s Cadil­lac brand is off to its best start in the U.S. since 1976, with the all-new ATS and XTS sedans fuel­ing sales growth.

Sales for the lux­u­ry brand are up 38 per­cent year-to-date and Bob Fer­gu­son, vice pres­i­dent of glob­al Cadil­lac, said he’s opti­mistic U.S. sales for the brand will jump by 30 per­cent for all of 2013. And the brand has its sights set on more growth in the years to come.

Cadil­lac has a pipeline of new prod­ucts to help accel­er­ate its growth here in the U.S. and glob­al­ly, includ­ing the 2014 CTS that goes on sale this fall. The plug-in 2014 ELR coupe also will start pro­duc­tion late this year, fol­lowed by a fresh ATS com­pact coupe and a revamped Escalade com­ing next year, Fer­gu­son said in an inter­view.

Fer­gu­son said Cadil­lac cus­tomers want a two-door option for the entry-lev­el ATS sports sedan and the brand is deliv­er­ing.

“The broad­er point here is you can go into a Cadil­lac show­room in the mid­dle of 2014, and you look left, and you look right, and the entire prod­uct port­fo­lio will be new,” he said.

While Cadillac’s growth has explod­ed this year in the U.S., its sales still lag lux­u­ry lead­ers Mer­cedes-Benz, BMW and Lexus and are low­er than his­tor­i­cal fig­ures for Cadil­lac.

And the brand has its chal­lenges. “The biggest glar­ing hole in their line­up is a three-row crossover,” said Dave Sul­li­van, man­ag­er of prod­uct analy­sis for AutoPa­cif­ic Inc., in a phone inter­view.

Cadil­lac like­ly will have new prod­uct offer­ings annu­al­ly for the next few years beyond that, Fer­gu­son said, adding the cor­po­ra­tion is “very com­mit­ted to expand­ing the Cadil­lac prod­uct port­fo­lio.”

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