GM Offers Servicing Freebee Hoping to Draw Buyers

Detroit News

Gen­er­al Motors Co. Chair­man and CEO Dan Aker­son says buy­ers of some new 2014 vehi­cles will receive free rou­tine main­te­nance for two years or 24,000 miles.

Find out what GM is offer­ing buy­ers as an incen­tive.

Gen­er­al Motors Co. Chair­man and CEO Dan Aker­son announced Thurs­day that buy­ers of new 2014 Chevro­let, Buick and GMC vehi­cles in the U.S. will receive free rou­tine main­te­nance for two years or 24,000 miles.

The Detroit automaker’s new pro­gram cov­ers most new vehi­cles from the three brands and is retroac­tive to vehi­cles that were pur­chased in May, such as the first deliv­er­ies of the 2014 Chevy Impala, said GM spokesman Jim Cain. Those who lease new vehi­cles also will be cov­ered by the pro­gram.

Aker­son, who made the announce­ment at the company’s annu­al stock­hold­ers meet­ing in Detroit, said the ser­vice is being offered to help “forge even stronger rela­tion­ships” with cus­tomers.

The com­pa­ny, which is launch­ing 20 new or sig­nif­i­cant­ly refreshed vehi­cles in 2013, has had a major focus on improv­ing the cus­tomer expe­ri­ence the past few years. GM has said that increas­ing its cus­tomer loy­al­ty rat­ing by one per­cent­age point means about $700 mil­lion in rev­enue to the com­pa­ny and thou­sands in new vehi­cle sales.

The new ser­vice pro­gram includes up to four vis­its a year and cov­ers rou­tine oil and fil­ter changes, tire rota­tions and 27-point vehi­cle inspec­tions. The pro­gram is trans­fer­able to sub­se­quent own­ers.

Cain said the main­te­nance pro­gram builds on two-year free sched­uled main­te­nance pro­grams that were intro­duced ear­li­er this year on GMS Sier­ra pick­ups and lat­er on Chevro­let Sil­ver­a­do pick­ups. GM’s Cadil­lac brand also has a pro­gram that cov­ers free sched­uled main­te­nance for four years or 50,000 miles.

Ana­lysts say GM’s new main­te­nance pro­gram could help the automak­er add some cus­tomers.




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