GM Offers Servicing Freebee Hoping to Draw Buyers

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Detroit News

General Motors Co. Chairman and CEO Dan Akerson says buyers of some new 2014 vehicles will receive free routine maintenance for two years or 24,000 miles.

Find out what GM is offering buyers as an incentive.

General Motors Co. Chairman and CEO Dan Akerson announced Thursday that buyers of new 2014 Chevrolet, Buick and GMC vehicles in the U.S. will receive free routine maintenance for two years or 24,000 miles.

The Detroit automaker’s new program covers most new vehicles from the three brands and is retroactive to vehicles that were purchased in May, such as the first deliveries of the 2014 Chevy Impala, said GM spokesman Jim Cain. Those who lease new vehicles also will be covered by the program.

Akerson, who made the announcement at the company’s annual stockholders meeting in Detroit, said the service is being offered to help “forge even stronger relationships” with customers.

The company, which is launching 20 new or significantly refreshed vehicles in 2013, has had a major focus on improving the customer experience the past few years. GM has said that increasing its customer loyalty rating by one percentage point means about $700 million in revenue to the company and thousands in new vehicle sales.

The new service program includes up to four visits a year and covers routine oil and filter changes, tire rotations and 27-point vehicle inspections. The program is transferable to subsequent owners.

Cain said the maintenance program builds on two-year free scheduled maintenance programs that were introduced earlier this year on GMS Sierra pickups and later on Chevrolet Silverado pickups. GM’s Cadillac brand also has a program that covers free scheduled maintenance for four years or 50,000 miles.

Analysts say GM’s new maintenance program could help the automaker add some customers.

 

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