GM Hopes for More Volt Sales by Lowering Price

Detroit Free Press

Gen­er­al Motors has cut the price of the 2013 Chevro­let Volt by $4,000 to boost stalling sales, slash­ing con­sumer cost from a start­ing price of $39,995.

Find out more about cost-sav­ings by GM on the Chevro­let Volt.

Gen­er­al Motors has cut the price of the 2013 Chevro­let Volt by $4,000 to boost stalling sales.

Near­ly three years after the Volt debuted, sales of the extend­ed-range elec­tric car appear to be hit­ting a wall, and the steep­er incen­tives will make the car even cost­lier for GM.

The price cuts come in the form of incen­tives of as much as $4,000 for those buy­ing 2013 Volts and up to $5,000 for 2012 Volts. Those incen­tives are in addi­tion to a $7,500 fed­er­al tax cred­it and a $1,500 state tax cred­it for those who live in Cal­i­for­nia.

With a start­ing price of $39,995, the final cost of a 2013 Volt could now be as low as $28,495 for non-Cal­i­for­nia res­i­dents.

GM spokes­woman Michelle Mal­cho said there is also an incen­tive direct­ed at lease cus­tomers, who account for the vast major­i­ty of Volt trans­ac­tions. .

With a $2,399 down pay­ment, cus­tomers can qual­i­fy for a Volt with a $269 month­ly pay­ment for a 36-month lease.

Volt sales declined 4.3% in May to 1,607 while indus­try sales increased 8.2%. Through the first five months of this year, Volt trails both the much more expen­sive Tes­la Mod­el S and the small­er, less-expen­sive Nis­san Leaf.

At one time, GM expect­ed to be build­ing between 60,000 and 100,000 Volts annu­al­ly, but with sales this year through May of 7,157, that goal has been reassessed.

“We have inven­to­ry we want to move to get ready for the 2014 mod­el year, and there is a lot of com­pe­ti­tion in the mar­ket­place,” Mal­cho said.

Chevro­let deal­ers have about 140 days’ sup­ply of Volts, about twice the pre­ferred indus­try aver­age.

GM already los­es mon­ey on the Volt and will lose even more as it rais­es incen­tives. It costs GM as much as $75,000 to pro­duce a Volt, accord­ing to some ana­lysts.





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