Ford is Outpacing the Industry in China Sales

Bloomberg News

Ford Motor Co. has become the fastest-grow­ing major for­eign automak­er in Chi­na this year, and says its sales gain will out­pace the indus­try in 2013.

Get the details on Ford’s suc­cess in the Chi­nese auto mar­ket.

Ford Motor Co., the fastest-grow­ing major for­eign automak­er in Chi­na this year, said its sales gain will out­pace the indus­try in 2013 as cus­tomers buy new mod­els.

“We don’t see the growth rate back­ing off for the rest of this year,” John Lawler, head of Ford in Chi­na, said today at a brief­ing in Shang­hai, with­out giv­ing fig­ures. “We’re see­ing great recep­tion of our new vehi­cles.”

Ford sales surged 48 per­cent in the first five months of the year in Chi­na, beat­ing for­eign peers includ­ing Toy­ota Motor Corp. and Volk­swa­gen AG, on demand for the Focus com­pact and EcoSport and Kuga sport-util­i­ty vehi­cles. The Dear­born, Michi­gan-based automak­er, whose Chi­na pas­sen­ger-car deliv­er­ies have climbed three times as fast as the indus­try in 2013, will intro­duce the Mon­deo sedan in Chi­na this year, Lawler said.

China’s pas­sen­ger-vehi­cle sales may increase 8.5 per­cent to about 16.8 mil­lion units in 2013, accord­ing to the Chi­na Asso­ci­a­tion of Auto­mo­bile Man­u­fac­tur­ers. Com­mer­cial-vehi­cle sales will prob­a­bly rebound from last year’s 5.5 per­cent con­trac­tion, gain­ing 1 per­cent to about 3.85 mil­lion units.

Ford will intro­duce the Sync AppLink — an inter­ac­tive fea­ture that allows dri­vers to use smart­phone appli­ca­tions through voice com­mands — in Chi­na next year, said Edward Pleet, the company’s direc­tor of con­nect­ed ser­vices for Asia Pacif­ic, Africa and Europe.

The automak­er will work with Chi­nese com­pa­nies includ­ing Baidu Inc. and Sina Corp. to cus­tomize the mobile apps for Chi­nese con­sumers, he said.

 

Tags:


0 Comments

    Leave a Reply

    Your email address will not be published. Required field are marked *.