Dealers: Make Use of June as National Safety Month


Good Opportunity for Dealers to Connect with Customers says: Chances are many of your cus­tomers are get­ting ready to hit the road for sum­mer vaca­tion. Since June is National Safety Month, spon­sored by the National Safety Coun­cil, start your sum­mer mar­ket­ing off by help­ing your cus­tomers stay safe on the road this summer

OneCom­mand offers ways you can com­mu­ni­cate with cus­tomers to cre­ate top-of-mind aware­ness and gen­er­ate addi­tional traf­fic for your dealership.

Defen­sive Dri­ving Tech­niques
In today’s busy world, peo­ple often for­get to prac­tice defen­sive dri­ving tech­niques to ensure they reach their des­ti­na­tion unharmed. By offer­ing your cus­tomers a help­ful reminder to min­i­mize dis­trac­tions, keep their eyes on the road at all times, reduce lane changes, and resist the temp­ta­tion to fol­low too closely, you can keep them safe dur­ing their sum­mer travel.

Safe Dri­ving Tips
Remind­ing cus­tomers to use defen­sive dri­ving tech­niques is impor­tant, but so is pro­mot­ing safe dri­ving. Think about com­mu­ni­cat­ing help­ful tips, such as remind­ing cus­tomers to plan their trips ahead of time, always wear their seat belt, watch their speed, check their blind spots, and be extra care­ful at inter­sec­tions. These types of tips are a great way to keep your brand in front of your customers.

Sum­mer Vehi­cle Main­te­nance
It is always smart to pre­pare the dri­ver to hit the road for sum­mer travel, but prepar­ing the vehi­cle to be road ready is essen­tial, as well. You’ll want to remind cus­tomers to check wind­shield wipers, brakes, belts, hoses, and tires for wear, engine flu­ids for low lev­els, and be sure to change the engine oil and fil­ter. You may even want to cre­ate a Sum­mer Travel Pack­age where you offer a com­bi­na­tion of ser­vices at a dis­counted price to help your cus­tomers pre­pare for their sum­mer vacations.

The National Safety Coun­cil ded­i­cates the week of June 24 to 30 to Dri­ving Safety:

Dri­ving is one of the most dan­ger­ous activ­i­ties you will do each day. As traf­fic on the roads increases dur­ing the sum­mer months, keep in mind tips on issues such cell phone dis­tracted dri­ving, safety belt use, impaired dri­ving and aggres­sive dri­ving to stay safe when dri­ving for work or plea­sure. Take advan­tage of these infor­ma­tional sheets to pass on to your customers:

Car crashes are the lead­ing cause of unin­ten­tional death among our nation’s teens. Reg­is­ter for the Alive at 25 Par­ent Pro­gram between June 24 and June 30 for a free chance to learn more about teen dri­ver safety. You will have 30 days from the date of reg­is­tra­tion to com­plete your train­ing — which is a free online train­ing opportunity!