Dealers: Make Use of June as National Safety Month


Good Opportunity for Dealers to Connect with Customers says: Chances are many of your customers are getting ready to hit the road for summer vacation. Since June is National Safety Month, sponsored by the National Safety Council, start your summer marketing off by helping your customers stay safe on the road this summer

OneCommand offers ways you can communicate with customers to create top-of-mind awareness and generate additional traffic for your dealership.

Defensive Driving Techniques
In today’s busy world, people often forget to practice defensive driving techniques to ensure they reach their destination unharmed. By offering your customers a helpful reminder to minimize distractions, keep their eyes on the road at all times, reduce lane changes, and resist the temptation to follow too closely, you can keep them safe during their summer travel.

Safe Driving Tips
Reminding customers to use defensive driving techniques is important, but so is promoting safe driving. Think about communicating helpful tips, such as reminding customers to plan their trips ahead of time, always wear their seat belt, watch their speed, check their blind spots, and be extra careful at intersections. These types of tips are a great way to keep your brand in front of your customers.

Summer Vehicle Maintenance
It is always smart to prepare the driver to hit the road for summer travel, but preparing the vehicle to be road ready is essential, as well. You’ll want to remind customers to check windshield wipers, brakes, belts, hoses, and tires for wear, engine fluids for low levels, and be sure to change the engine oil and filter. You may even want to create a Summer Travel Package where you offer a combination of services at a discounted price to help your customers prepare for their summer vacations.

The National Safety Council dedicates the week of June 24 to 30 to Driving Safety:

Driving is one of the most dangerous activities you will do each day. As traffic on the roads increases during the summer months, keep in mind tips on issues such cell phone distracted driving, safety belt use, impaired driving and aggressive driving to stay safe when driving for work or pleasure. Take advantage of these informational sheets to pass on to your customers:

Car crashes are the leading cause of unintentional death among our nation’s teens. Register for the Alive at 25 Parent Program between June 24 and June 30 for a free chance to learn more about teen driver safety. You will have 30 days from the date of registration to complete your training — which is a free online training opportunity!