While BMW, Volkswagen (Audi) and Mercedes-Benz constantly compete for the top selling position in luxury autos, BMW had a good month against its competitors in May.
Learn more about BMW’s global deliveries success last month.
Baverische Motoren Werke AG (BMW)’s namesake brand regained the monthly sales crown from Volkswagen AG’s Audi division as the small X1 sport-utility vehicle and new 3-Series sedan won customers.
BMW’s global deliveries in May rose 7.8 percent from a year earlier to 139,161 cars and SUVs, the Munich-based company said in a statement today. Demand at Audi in May rose 6.4 percent to 137,200 units. Third-ranked Daimler AG’s Mercedes-Benz division boosted sales 7.3 percent to 121,360 cars and SUVs.
Audi’s deliveries beat BMW’s in April as the three German competitors pushed outside of Europe to escape the effects of their home region’s sixth annual auto-market decline. In contrast to capacity cutbacks at European volume carmakers, BMW, Ingolstadt-based Audi and Stuttgart-based Mercedes are maintaining production in July and August to meet demand from abroad, rather than shutting plants for summer vacations.
“Exports of the German manufacturers to the U.S. and China are generally still going well,” said Juergen Pieper, a Frankfurt-based analyst with Bankhaus Metzler. “The German luxury carmakers are selling well over 50 percent outside Europe, and they are faring better in Europe than their mass-market competitors.”
Audi and Mercedes have each outlined plans to overtake BMW as the world’s biggest maker of luxury cars by the end of this decade at the latest, and the VW unit also outsold BMW in January. Five-month sales at BMW climbed 7.2 percent to 651,168 cars and SUVs. BMW sold 11,000 more vehicles than Audi in the period, and 88,000 more than Mercedes.
X1 sales in May jumped 29 percent, while deliveries of the 3-Series, which was introduced in early 2012, increased 28 percent, BMW said. Group sales, including the Mini small-car brand, increased 13 percent in Asia, propelled by gains of 16 percent in Japan and 15 percent in mainland China, it said.