Dealer of the Month Focused on Personal Touch in Communication


Autobytel named Paul LeRose, Internet Sales Director of Pauly Toyota in Illinois, the Autobytel Dealer of the Month for April 2013.

The company’s Dealer Awards Program honors exceptional Autobytel dealers who employ the highest standards in customer service and Internet automotive retail sales and lead management processes. The Autobytel Dealer of the Year Award is slated to be announced at the NADA Convention & Expo in New Orleans in January 2014, with the crowning dealer chosen from this year’s pool of monthly winners.

“Pauly Toyota’s personal approach to managing Internet customers is key to the dealership’s success,” said Jeffrey Coats, President and CEO of Autobytel Inc. “Paul and his team have created an online car buying experience that mirrors the dealership’s family-style, in-store sales approach, which has been really effective. Pauly Toyota understands the importance of exceptional service throughout all customer communications, which shows in the dealership’s achievements.”

Criteria evaluated for the Autobytel Dealer Awards Program include:

• conversion rates
• lead management processes
• customer service principles
• customer and brand retention analytics
• Internet department practices

“The thing we do best, the thing we focus on, is a personal touch in our communications,” said LeRose. “With technology, everything is so fast now which means it’s important for dealers to be as personal as possible when they communicate with customers. Before, you had a few weeks to put together prices and info for a customer. Now, you have a few minutes. Autobytel is a great organization to be associated with, and I’m honored to be named Dealer of the Month.”

Pauly Toyota is a 20-year Toyota Scion retailer located in a northwest suburb of Chicago, about 30 miles north of O’Hare Airport. The dealership has been a part of the Autobytel program for close to seven years.

For more information about the Autobytel Dealer Awards Program, or to learn more about the winners as they’re announced, visit the “Dealer Corner” at

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