Dealer of the Month Focused on Personal Touch in Communication


Auto­by­tel named Paul LeRose, Inter­net Sales Direc­tor of Pauly Toy­ota in Illi­nois, the Auto­by­tel Dealer of the Month for April 2013.

The company’s Dealer Awards Pro­gram hon­ors excep­tional Auto­by­tel deal­ers who employ the high­est stan­dards in cus­tomer ser­vice and Inter­net auto­mo­tive retail sales and lead man­age­ment processes. The Auto­by­tel Dealer of the Year Award is slated to be announced at the NADA Con­ven­tion & Expo in New Orleans in Jan­u­ary 2014, with the crown­ing dealer cho­sen from this year’s pool of monthly winners.

“Pauly Toyota’s per­sonal approach to man­ag­ing Inter­net cus­tomers is key to the dealership’s suc­cess,” said Jef­frey Coats, Pres­i­dent and CEO of Auto­by­tel Inc. “Paul and his team have cre­ated an online car buy­ing expe­ri­ence that mir­rors the dealership’s family-style, in-store sales approach, which has been really effec­tive. Pauly Toy­ota under­stands the impor­tance of excep­tional ser­vice through­out all cus­tomer com­mu­ni­ca­tions, which shows in the dealership’s achievements.”

Cri­te­ria eval­u­ated for the Auto­by­tel Dealer Awards Pro­gram include:

• con­ver­sion rates
• lead man­age­ment processes
• cus­tomer ser­vice prin­ci­ples
• cus­tomer and brand reten­tion ana­lyt­ics
• Inter­net depart­ment practices

“The thing we do best, the thing we focus on, is a per­sonal touch in our com­mu­ni­ca­tions,” said LeRose. “With tech­nol­ogy, every­thing is so fast now which means it’s impor­tant for deal­ers to be as per­sonal as pos­si­ble when they com­mu­ni­cate with cus­tomers. Before, you had a few weeks to put together prices and info for a cus­tomer. Now, you have a few min­utes. Auto­by­tel is a great orga­ni­za­tion to be asso­ci­ated with, and I’m hon­ored to be named Dealer of the Month.”

Pauly Toy­ota is a 20-year Toy­ota Scion retailer located in a north­west sub­urb of Chicago, about 30 miles north of O’Hare Air­port. The deal­er­ship has been a part of the Auto­by­tel pro­gram for close to seven years.

For more infor­ma­tion about the Auto­by­tel Dealer Awards Pro­gram, or to learn more about the win­ners as they’re announced, visit the “Dealer Cor­ner” at

Visit to learn about the company’s lead­ing auto­mo­tive infor­ma­tion, prod­ucts and ser­vices; watch exclu­sive new car videos, test dri­ves and car reviews at Autobytel’s YouTube page; or join the con­ver­sa­tion on the Auto­by­tel Face­book Fan Page.