The Power of Email Marketing Strategy

Let OneCommand Help You with Your Communications Needs

The world with­out email mar­ket­ing is over, and if you’re not using this pow­er­ful email mar­ket­ing strat­e­gy medi­um to reach cus­tomers and prospects, you are miss­ing out. With 91% of con­sumers using email at least once a day, you can feel con­fi­dent your mes­sage is mak­ing an impres­sion and build­ing top-of-mind aware­ness for your deal­er­ship.

How will you ensure your mar­ket­ing stands out from the sea of email mes­sages? What can you do to help increase reten­tion rates, gen­er­ate traf­fic and rev­enue, and enhance own­er loy­al­ty?

The Impor­tance of Email Mar­ket­ing
Email, or elec­tron­ic mail, has been around for decades and although many Amer­i­cans use it as a way to com­mu­ni­cate with friends, fam­i­ly, and co-work­ers, it is also a great way to reach cur­rent cus­tomers and poten­tial prospects. What you may not real­ize though is that email can be a high­ly effec­tive mar­ket­ing tool.

Not only is email an unob­tru­sive mar­ket­ing tech­nique that con­sumers are all-on-board with receiv­ing, but it also cre­ates high­er click-through rates, con­ver­sion rates, and ROI than any oth­er mar­ket­ing chan­nel. To be spe­cif­ic, mar­keters are see­ing a $40 return on every $1 spent when mar­ket­ing with email, where as key­word ads are only see­ing a $17 return on that same dol­lar and ban­ner ads are only get­ting $2 for every $1 spen­t¹. If you’re not uti­liz­ing email mar­ket­ing, it is time to jump on the band­wag­on.

Email pro­duces the high­est ROI of any mar­ket­ing chan­nel, and it is also one of the most cost effec­tive ways to reach cus­tomers and prospects to raise brand aware­ness. To deliv­er an email today, your cost will only be a cou­ple of cents to a frac­tion of a cent.

Email Mar­ket­ing Best Prac­tices:

  • You need to have a good email data­base. The most effec­tive way to obtain email address­es is to sim­ply ask your cus­tomers. Dur­ing every vehi­cle write-up in your ser­vice dri­ve and every vehi­cle pur­chase in your show­room, be sure your staff is col­lect­ing email address­es.
  • Once cap­tured in your DMS, it will be a cinch to pull spe­cif­ic cus­tomer lists to ensure your mes­sage is tar­get­ed to your cus­tomers’ spe­cif­ic needs.
  • Mar­keters have found that per­son­al­ized emails improve click-through rates by 14%, and con­ver­sion rates by 10%³. Iden­ti­fy­ing the needs of your cus­tomers and then mar­ket­ing to them is an essen­tial key when uti­liz­ing an email chan­nel.
  • Be sure not to over com­mu­ni­cate with your cus­tomers and prospects, oth­er­wise you become part of the 2.8 bil­lion emails sent every sec­ond who find your mes­sage get­ting lost in the mar­ket­ing noise.
  • Next, deter­mine the goals of your email mar­ket­ing pro­gram; do you want to build brand aware­ness, help with lead or sales to ser­vice con­ver­sions, build direct sales, increase cus­tomer sat­is­fac­tion, dri­ve traf­fic to your web­site, etc.

Once you’ve deter­mined your goals, you’re ready to devel­op your con­tent. Remem­ber to have com­pelling and per­son­al­ized con­tent that not only meets your goals, but also your recipient’s needs, as well. Vis­it us at OneCom­mand today and we’ll help you dri­ve loy­al­ty, rev­enue and results!

 

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