Nissan LEAF: World’s Best-Selling EV


Wall Street Journal - May 15, 2013

The Nis­san LEAF con­tin­ues to make elec­tric vehi­cle sales his­tory, after record sales in March and a 423.5 per­cent year-over-year sales increase in April to become best-selling EV worldwide.

Get the facts and fig­ures on the Nis­san Leaf sales milestone.

After the all-electric Nis­san LEAF’s best sales month ever in March and a 423.5 per­cent year-over-year sales increase in April, Nis­san LEAF con­tin­ues to make his­tory by cross­ing the 25,000 sales thresh­old, rein­forc­ing LEAF’s posi­tion as the world’s best-selling elec­tric vehicle.

“From the begin­ning our goal with LEAF has been to bring afford­able, zero-emission trans­porta­tion to the mass mar­ket in a prac­ti­cal, fun-to-drive pack­age,” said Erik Got­tfried, Nis­san direc­tor of elec­tric vehi­cle (EV) mar­ket­ing and sales strat­egy. “With more than 25,000 LEAFs in the U.S. and 62,000 around the world, we’re see­ing the adop­tion curve for EVs accel­er­ate, and there is tremen­dous inter­est not only on the West Coast but in a num­ber of new strong­holds like Atlanta, Raleigh, Den­ver, Dal­las, Chicago, St. Louis and many more.”

Nis­san LEAF sales have risen steadily since the vehicle’s launch and have grown tremen­dously com­pared to the pre­vi­ous year with sales jump­ing several-fold in LEAF’s tra­di­tion­ally high-performing mar­kets such as San Francisco—where LEAF was the top-selling vehi­cle for the Nis­san brand in April—Los Ange­les, Seat­tle, Port­land and San Diego.

“Pio­neer­ing the EV trail with LEAF, we’ve had the oppor­tu­nity to eval­u­ate the pur­chase process of EV buy­ers. We have main­tained an ongo­ing dia­logue with our cus­tomers, and through that we’ve learned just how dif­fer­ent the process is for buy­ing a LEAF ver­sus a tra­di­tional gas-powered car,” said Got­tfried. “We’ve found that cus­tomers inter­ested in LEAF come to the show­room excep­tion­ally well edu­cated about the prod­uct. Then post-purchase, they stay engaged with us, con­nect with the LEAF owner com­mu­nity and share their expe­ri­ence broadly, which dri­ves greater inter­est in LEAF.”

“We’ve also learned how infra­struc­ture plays a role in a consumer’s deci­sion to go all-electric,” added Bren­dan Jones, Nissan’s direc­tor of EV infra­struc­ture strat­egy and deploy­ment. “We already knew that areas with a higher con­cen­tra­tion of EVs would require more charg­ing sta­tions, but trends show that the reverse is also true—a more robust charg­ing infra­struc­ture gen­er­ates greater inter­est in EVs and stim­u­lates more EV dri­ving among EV owners.”