Leverage Memorial Day Weekend to Make Your Marketing Bloom


By OneCommand

Did you know  that email cam­paigns sent on Memo­r­ial Day week­end are more suc­cess­ful at engag­ing audi­ences and dri­ving higher trans­ac­tion rates than any other holiday-related mail­ings, includ­ing Valentine’s Day, Black Fri­day, and Cyber Monday?

So how are you plan­ning to uti­lize Memo­r­ial Day email mar­ket­ing in your May out­reach efforts?

Here are two ways you can make your mar­ket­ing bloom by lever­ag­ing the Memo­r­ial Day hol­i­day in con­junc­tion with email mar­ket­ing to engage cus­tomers and drive addi­tional rev­enue to your dealership.

• Stand Out in the Crowd
For the gen­eral Amer­i­can pub­lic, Memo­r­ial Day is syn­ony­mous with the best vehi­cle deals of the year and chances are this hol­i­day week­end will not be any dif­fer­ent. Con­sumers who are in the mar­ket to pur­chase a vehi­cle will be look­ing for the best deals to ensure they get the most for their money. How will you make your offers stand out among the crowd? Why not offer them some­thing they can’t get from your com­peti­tor? Use email mar­ket­ing to increase responses rate and try offer­ing a low, no-haggle price, or free car washes for life, or 12 com­pli­men­tary oil changes. When think­ing of your email mar­ket­ing offers, really chal­lenge your­self to think out­side the box and make your com­mu­ni­ca­tions stand out among the mar­ket­ing noise.

• Guar­an­tee Safe Hol­i­day Travel
Memo­r­ial Day is also one of the biggest travel week­ends of the year and what bet­ter way to give your cus­tomers peace of mind than ensur­ing their vehi­cles are ready to make the jour­ney. Email mar­ket­ing can help you com­mu­ni­cate with cus­tomers about pos­si­ble wear items that need main­te­nance before hit­ting the road for the hol­i­day week­end. Be sure to put together a Memo­r­ial Day spe­cial that includes a pack­age of ser­vices that are spe­cific to prep­ping a vehi­cle for travel. You may even want to think about offer­ing cus­tomers a travel safety kit to keep in their vehi­cle. This type of ges­ture really shows your cus­tomers that you care not only about their vehi­cle, but their safety as well.

Although vehi­cle deals and prep­ping cus­tomers for travel are impor­tant, the rea­son for Memo­r­ial Day is a time to remem­ber fallen sol­diers and show appre­ci­a­tion to vet­er­ans and active mil­i­tary mem­bers. So remem­ber when lever­ag­ing the Memo­r­ial Day hol­i­day to make your mar­ket­ing bloom; be sure to uti­lize email because it returns a higher engage­ment rate and be sure to pay trib­ute to the men and women who have given their lives to pro­tect our country.

Con­tact the experts at OneCom­mand for more mar­ket­ing strategies.