Leverage Memorial Day Weekend to Make Your Marketing Bloom

By OneCommand

Did you know  that email cam­paigns sent on Memo­r­i­al Day week­end are more suc­cess­ful at engag­ing audi­ences and dri­ving high­er trans­ac­tion rates than any oth­er hol­i­day-relat­ed mail­ings, includ­ing Valentine’s Day, Black Fri­day, and Cyber Mon­day?

So how are you plan­ning to uti­lize Memo­r­i­al Day email mar­ket­ing in your May out­reach efforts?

Here are two ways you can make your mar­ket­ing bloom by lever­ag­ing the Memo­r­i­al Day hol­i­day in con­junc­tion with email mar­ket­ing to engage cus­tomers and dri­ve addi­tion­al rev­enue to your deal­er­ship.

• Stand Out in the Crowd
For the gen­er­al Amer­i­can pub­lic, Memo­r­i­al Day is syn­ony­mous with the best vehi­cle deals of the year and chances are this hol­i­day week­end will not be any dif­fer­ent. Con­sumers who are in the mar­ket to pur­chase a vehi­cle will be look­ing for the best deals to ensure they get the most for their mon­ey. How will you make your offers stand out among the crowd? Why not offer them some­thing they can’t get from your com­peti­tor? Use email mar­ket­ing to increase respons­es rate and try offer­ing a low, no-hag­gle price, or free car wash­es for life, or 12 com­pli­men­ta­ry oil changes. When think­ing of your email mar­ket­ing offers, real­ly chal­lenge your­self to think out­side the box and make your com­mu­ni­ca­tions stand out among the mar­ket­ing noise.

• Guar­an­tee Safe Hol­i­day Trav­el
Memo­r­i­al Day is also one of the biggest trav­el week­ends of the year and what bet­ter way to give your cus­tomers peace of mind than ensur­ing their vehi­cles are ready to make the jour­ney. Email mar­ket­ing can help you com­mu­ni­cate with cus­tomers about pos­si­ble wear items that need main­te­nance before hit­ting the road for the hol­i­day week­end. Be sure to put togeth­er a Memo­r­i­al Day spe­cial that includes a pack­age of ser­vices that are spe­cif­ic to prep­ping a vehi­cle for trav­el. You may even want to think about offer­ing cus­tomers a trav­el safe­ty kit to keep in their vehi­cle. This type of ges­ture real­ly shows your cus­tomers that you care not only about their vehi­cle, but their safe­ty as well.

Although vehi­cle deals and prep­ping cus­tomers for trav­el are impor­tant, the rea­son for Memo­r­i­al Day is a time to remem­ber fall­en sol­diers and show appre­ci­a­tion to vet­er­ans and active mil­i­tary mem­bers. So remem­ber when lever­ag­ing the Memo­r­i­al Day hol­i­day to make your mar­ket­ing bloom; be sure to uti­lize email because it returns a high­er engage­ment rate and be sure to pay trib­ute to the men and women who have giv­en their lives to pro­tect our coun­try.

Con­tact the experts at OneCom­mand for more mar­ket­ing strate­gies.



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