KBB is Online Auto Shopping Brand of the Year – Again

PR Newswire - May 28, 2013

For the sec­ond year in a row, KBB.com was delight­ed to be award­ed the “Online Auto Shop­ping Brand of the Year” by the 2013 Har­ris Poll Equi­Trend study.

Find out what makes the Kel­ley Blue Book web­site so spe­cial.

The Har­ris Poll Brand of the Year is the high­est ranked brand in its cat­e­go­ry of Brand Equi­ty, which pro­vides an under­stand­ing of a brand’s over­all strength and is deter­mined by a cal­cu­la­tion of qual­i­ty, famil­iar­i­ty and pur­chase con­sid­er­a­tion. Brands high in brand equi­ty, such as KBB.com, excel in the con­nec­tion they estab­lish with con­sumers in ele­ments such as the brand’s abil­i­ty to meet expec­ta­tions, to be trust­ed, to be rel­e­vant to con­sumers’ lives, and to elic­it pos­i­tive emo­tion­al reac­tions con­sumers have to the brand.

“Being named Online Auto Shop­ping Brand of the Year once again in the Har­ris Poll Equi­Trend study is proof shop­pers con­tin­ue to val­ue us as The Trust­ed Resource®, a tremen­dous hon­or we do not take light­ly,” said Jared Rowe , pres­i­dent of Kel­ley Blue Book .  “As we con­tin­ue to lever­age our strong brand equi­ty to pro­vide the most mar­ket-rel­e­vant, up-to-date new- and used-car pric­ing, val­ues and shop­ping advice, we aim to smooth the tran­si­tion from online shop­per to offline buy­er, help­ing to build con­fi­dent rela­tion­ships between con­sumers and deal­ers, and ease the shop­ping process.”

Har­ris Poll Equi­Trend is a lead­ing Brand Equi­ty track­ing study con­duct­ed by Har­ris Inter­ac­tive that mea­sures and com­pares brand health for more than 1,500 brands.  The study was con­duct­ed online from Jan­u­ary 11 through Feb­ru­ary 8, 2013, and ana­lyzes the respons­es of 38,814 U.S. con­sumers ages 15 and old­er.  Har­ris Inter­ac­tive has con­duct­ed its Equi­Trend study reg­u­lar­ly since 1989.



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