Hyundai Motor America Reports Record April Sales


PR Newswire - May 1, 2013

April has always been a good month for Hyundai auto sales, but this one tops them all – set­ting an all-time record April for Hyundai Motor America.

Read what top exec­u­tives John Kraf­cik and Dave Zuchowski have to say.

“April is always a tran­si­tional month going into our peak sell­ing sea­son and we were pleased with the strength that both the indus­try and our award-winning lineup of vehi­cles exhib­ited,” said Dave Zuchowski , exec­u­tive vice pres­i­dent of national sales. “Through the first four months of this year, HMA has shat­tered its all-time vol­ume mark, and with strong eco­nomic sig­nals, improv­ing avail­abil­ity and a his­tor­i­cally strong sell­ing sea­son directly in front of us, we fully expect to con­tinue this record-setting trend for the first six months of the year.”

Elantra sales for the month were 24,445 units, up 45 per­cent over last April and up 29 per­cent year-to-date. The all-new award-winning Santa Fe, which is offer­ing fam­i­lies a fresh alter­na­tive in this highly com­pet­i­tive seg­ment, had sales of 6,940 units for the month, up 10 per­cent over April 2012 and 27 per­cent for the year.

“While we did a decent job match­ing pro­duc­tion lev­els with strong demand for Azera, Elantra and Santa Fe, our U.S.-built Sonata inven­to­ries remain among the low­est in the seg­ment, and we con­tinue to work to meet demand for all vari­ants of our fast-turning mid-size sedan,” said John Kraf­cik , pres­i­dent and CEO of Hyundai Motor Amer­ica.  “Our new Sonata Hybrid has been a focus model for us though, and here we’ve been able to sup­port a 40 per­cent year-over-year sales increase with addi­tional pro­duc­tion and high con­sumer inter­est in our upgraded hybrid pow­er­train with its industry-leading Life­time Hybrid Bat­tery Warranty.”

Gen­e­sis and Equus inven­to­ries remained extremely tight due to model year ramp up, with the fresh­ened 2014 Equus on its way to Hyundai show­rooms later this month.