Ford Seeks to Outsell Toyota in Hybrid Sales

Bloomberg News - May 3, 2013

Seeking to challenge Toyota Motor Corp’s dominance in gasoline-electric vehicles, Ford Motor Co. says it will pass its full-year record for U.S. hybrid sales this month.

Get the details on hybrid deliveries by Ford and Toyota.

Hybrid deliveries for Ford reached a monthly record 8,481 in April, bringing the total this year to 29,561, said Erich Merkle, U.S. sales analyst for the Dearborn, Michigan-based company. Ford’s annual record for such sales was 35,496 in 2010.

Chief Executive Officer Alan Mulally has rolled out the new C-Max hybrids and electric versions of its redesigned Fusion sedan in the past year to take on Toyota, which has dominated with its Prius hybrids since the early 2000s. The new models build on Ford’s effort to add more fuel-efficient smaller cars that complement its strength in pickups and utility vehicles

Ford deliveries of Fusion hybrids rose fivefold to 3,989 in April, according to researcher Autodata Corp. Sales of Toyota City, Japan-based Toyota’s Camry hybrid declined 26 percent to 3,257.

Toyota reported May 1 that U.S. deliveries of its Prius hybrids fell 21 percent in April to 19,889 and declined 12 percent to 75,613 this year. The company sold 236,659 Prius cars in the U.S. last year.

Jim Lentz, Toyota’s CEO for North America, said last month that falling U.S. gasoline prices had curbed Prius demand. Toyota may not reach its U.S. sales target for Prius hybrids of about 250,000 this year, he said.







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