Ford Seeks to Outsell Toyota in Hybrid Sales


Bloomberg News - May 3, 2013

Seek­ing to chal­lenge Toy­ota Motor Corp’s dom­i­nance in gasoline-electric vehi­cles, Ford Motor Co. says it will pass its full-year record for U.S. hybrid sales this month.

Get the details on hybrid deliv­er­ies by Ford and Toy­ota.

Hybrid deliv­er­ies for Ford reached a monthly record 8,481 in April, bring­ing the total this year to 29,561, said Erich Merkle, U.S. sales ana­lyst for the Dear­born, Michigan-based com­pany. Ford’s annual record for such sales was 35,496 in 2010.

Chief Exec­u­tive Offi­cer Alan Mulally has rolled out the new C-Max hybrids and elec­tric ver­sions of its redesigned Fusion sedan in the past year to take on Toy­ota, which has dom­i­nated with its Prius hybrids since the early 2000s. The new mod­els build on Ford’s effort to add more fuel-efficient smaller cars that com­ple­ment its strength in pick­ups and util­ity vehicles

Ford deliv­er­ies of Fusion hybrids rose five­fold to 3,989 in April, accord­ing to researcher Auto­data Corp. Sales of Toy­ota City, Japan-based Toyota’s Camry hybrid declined 26 per­cent to 3,257.

Toy­ota reported May 1 that U.S. deliv­er­ies of its Prius hybrids fell 21 per­cent in April to 19,889 and declined 12 per­cent to 75,613 this year. The com­pany sold 236,659 Prius cars in the U.S. last year.

Jim Lentz, Toyota’s CEO for North Amer­ica, said last month that falling U.S. gaso­line prices had curbed Prius demand. Toy­ota may not reach its U.S. sales tar­get for Prius hybrids of about 250,000 this year, he said.