Cadillac Goes Autonomous with the Super Cruise


Telematics Update - May 6, 2013

First Google. Then Audi. Now Cadil­lac has stepped into the autonomous dri­ving arena. This week high­lights Cadillac’s semi-automated dri­ving sys­tem “Super Cruise”.

Find out more about the pilot phase for Cadillac’s “Super Cruise”.

Cadil­lac takes its Super Cruise autonomous dri­ving solu­tion into the pilot phase, as Crash­boxx Telem­atics releases a new pre­dic­tion soft­ware tool

First Google. Then Audi. Now Cadil­lac has stepped into the autonomous dri­ving arena. This week Cadillac’s semi-automated dri­ving sys­tem “Super Cruise,” which lends the dri­ver a help­ing hand with brak­ing, speed con­trol, and lane fol­low­ing, entered the real-world trial stage.

In the com­ing years, researchers will log hun­dreds of thou­sands of miles of test dri­ving the sys­tem in a range of dri­ving conditions—day, night, blue sky, rain, traf­fic, open road—with the goal of mak­ing the sys­tem pro­duc­tion ready within the decade.

Super Cruise is specif­i­cally geared for high­way dri­ving in bumper-to-bumper traf­fic or on long road trips and still requires atten­tion by the dri­ver when lane mark­ings and data are not avail­able, in which case the dri­ver is prompted to take back over.

It’s thus a less idyl­lic vision than the one Google has promoted—with dri­vers read­ing books or gaz­ing out at vis­tas while their cars whisk them around hands-free—but it’s a step in the direc­tion of autonomous dri­ving nonethe­less, made all the more sig­nif­i­cant by the fact that it’s a major car man­u­fac­turer pur­su­ing it.

A new study from J.D. Power found that dri­vers have a grow­ing appetite for con­nected solu­tions in their cars, espe­cially when it comes to tech­nolo­gies that allow them to com­mu­ni­cate more eas­ily and seam­lessly and those that can save them money with fuel. The most cov­eted solu­tions include smart­phone inte­gra­tion, a fuel econ­omy indi­ca­tor, and (go fig­ure) active shut­ter grille vents.