Cadillac Goes Autonomous with the Super Cruise

Telematics Update - May 6, 2013

First Google. Then Audi. Now Cadil­lac has stepped into the autonomous dri­ving are­na. This week high­lights Cadillac’s semi-auto­mat­ed dri­ving sys­tem “Super Cruise”.

Find out more about the pilot phase for Cadillac’s “Super Cruise”.

Cadil­lac takes its Super Cruise autonomous dri­ving solu­tion into the pilot phase, as Crash­boxx Telem­at­ics releas­es a new pre­dic­tion soft­ware tool

First Google. Then Audi. Now Cadil­lac has stepped into the autonomous dri­ving are­na. This week Cadillac’s semi-auto­mat­ed dri­ving sys­tem “Super Cruise,” which lends the dri­ver a help­ing hand with brak­ing, speed con­trol, and lane fol­low­ing, entered the real-world tri­al stage.

In the com­ing years, researchers will log hun­dreds of thou­sands of miles of test dri­ving the sys­tem in a range of dri­ving conditions—day, night, blue sky, rain, traf­fic, open road—with the goal of mak­ing the sys­tem pro­duc­tion ready with­in the decade.

Super Cruise is specif­i­cal­ly geared for high­way dri­ving in bumper-to-bumper traf­fic or on long road trips and still requires atten­tion by the dri­ver when lane mark­ings and data are not avail­able, in which case the dri­ver is prompt­ed to take back over.

It’s thus a less idyl­lic vision than the one Google has promoted—with dri­vers read­ing books or gaz­ing out at vis­tas while their cars whisk them around hands-free—but it’s a step in the direc­tion of autonomous dri­ving nonethe­less, made all the more sig­nif­i­cant by the fact that it’s a major car man­u­fac­tur­er pur­su­ing it.

A new study from J.D. Pow­er found that dri­vers have a grow­ing appetite for con­nect­ed solu­tions in their cars, espe­cial­ly when it comes to tech­nolo­gies that allow them to com­mu­ni­cate more eas­i­ly and seam­less­ly and those that can save them mon­ey with fuel. The most cov­et­ed solu­tions include smart­phone inte­gra­tion, a fuel econ­o­my indi­ca­tor, and (go fig­ure) active shut­ter grille vents.

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