Cadillac Beefs Up Its CPO Program

Auto Remarketing - May 6, 2013

Already draw­ing praise from top-rank­ing large deal­er group lead­er­ship, Cadil­lac will add enhance­ments to its cer­ti­fied pre-owned vehi­cle pro­gram.

Find out what has Cadil­lac deal­ers excit­ed in their CPO sales are­na.

Already draw­ing praise from top-rank­ing large deal­er group lead­er­ship, Cadil­lac today announced enhance­ments to its cer­ti­fied pre-owned vehi­cle pro­gram, includ­ing high­er lev­els of war­ran­ty cov­er­age and ben­e­fits for own­ers and shop­pers.

Effec­tive today, Gen­er­al Motors said Cadillac’s cer­ti­fied pre-owned vehi­cles will extend cov­er­age to match the new vehi­cle bumper-to-bumper war­ran­ty for up to six years or 70,000 miles, whichev­er comes first.

Automak­er offi­cials believe Cadil­lac will now pro­vide more cov­er­age for more of their cer­ti­fied vehi­cles than BMW, Mer­cedes-Benz and Lexus.

Fur­ther­more, the brand high­light­ed CPO own­ers will also be offered com­pli­men­ta­ry 24-hour road­side assis­tance, cour­tesy trans­porta­tion and a three-month sub­scrip­tion to OnStar and Sir­iusXM satel­lite radio, among oth­er con­ve­niences.

“Enhanc­ing the cer­ti­fied pre-owned pro­gram adds valu­able ben­e­fits for cus­tomers and the entire Cadil­lac brand,” said Chase Hawkins, vice pres­i­dent of Cadil­lac U.S. sales and ser­vice.

“Improv­ing cer­ti­fied pre-owned sup­ports the ongo­ing long-term increase in resale val­ue, and is anoth­er tool that will enable us to attract new cus­tomers,” Hawkins con­tin­ued.

Hawkins went on to point out that most own­ers of 2011 and new­er mod­els will also be eli­gi­ble to pur­chase Cadillac’s Pre­mi­um Car Main­te­nance. Pre­vi­ous­ly reserved for new vehi­cles only, Pre­mi­um Care Main­te­nance cov­ers basic lube, oil and fil­ter changes at rec­om­mend­ed inter­vals.

The pop­u­lar­i­ty of leas­ing in the lux­u­ry mar­ket cre­ates a strong sup­ply of pre-owned vehi­cles. Enhance­ments to the pre-owned cer­ti­fi­ca­tion match­es Cadillac’s expand­ing prod­uct port­fo­lio in terms of ele­vat­ing resale val­ue. Cadillac’s expand­ed prod­uct port­fo­lio has dri­ven a 37-per­cent increase in U.S. sales so far in 2013.

“We expect lease returns to dou­ble this year, mak­ing it an ide­al time to deliv­er fur­ther enhance­ments for cus­tomers,” Hawkins said.




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