Cadillac Beefs Up Its CPO Program


Auto Remarketing - May 6, 2013

Already draw­ing praise from top-ranking large dealer group lead­er­ship, Cadil­lac will add enhance­ments to its cer­ti­fied pre-owned vehi­cle program.

Find out what has Cadillac deal­ers excited in their CPO sales arena.

Already draw­ing praise from top-ranking large dealer group lead­er­ship, Cadil­lac today announced enhance­ments to its cer­ti­fied pre-owned vehi­cle pro­gram, includ­ing higher lev­els of war­ranty cov­er­age and ben­e­fits for own­ers and shoppers.

Effec­tive today, Gen­eral Motors said Cadillac’s cer­ti­fied pre-owned vehi­cles will extend cov­er­age to match the new vehi­cle bumper-to-bumper war­ranty for up to six years or 70,000 miles, whichever comes first.

Automaker offi­cials believe Cadil­lac will now pro­vide more cov­er­age for more of their cer­ti­fied vehi­cles than BMW, Mercedes-Benz and Lexus.

Fur­ther­more, the brand high­lighted CPO own­ers will also be offered com­pli­men­tary 24-hour road­side assis­tance, cour­tesy trans­porta­tion and a three-month sub­scrip­tion to OnStar and Sir­iusXM satel­lite radio, among other conveniences.

“Enhanc­ing the cer­ti­fied pre-owned pro­gram adds valu­able ben­e­fits for cus­tomers and the entire Cadil­lac brand,” said Chase Hawkins, vice pres­i­dent of Cadil­lac U.S. sales and ser­vice.

“Improv­ing cer­ti­fied pre-owned sup­ports the ongo­ing long-term increase in resale value, and is another tool that will enable us to attract new cus­tomers,” Hawkins continued.

Hawkins went on to point out that most own­ers of 2011 and newer mod­els will also be eli­gi­ble to pur­chase Cadillac’s Pre­mium Car Main­te­nance. Pre­vi­ously reserved for new vehi­cles only, Pre­mium Care Main­te­nance cov­ers basic lube, oil and fil­ter changes at rec­om­mended intervals.

The pop­u­lar­ity of leas­ing in the lux­ury mar­ket cre­ates a strong sup­ply of pre-owned vehi­cles. Enhance­ments to the pre-owned cer­ti­fi­ca­tion matches Cadillac’s expand­ing prod­uct port­fo­lio in terms of ele­vat­ing resale value. Cadillac’s expanded prod­uct port­fo­lio has dri­ven a 37-percent increase in U.S. sales so far in 2013.

“We expect lease returns to dou­ble this year, mak­ing it an ideal time to deliver fur­ther enhance­ments for cus­tomers,” Hawkins said.