Cadillac Beefs Up Its CPO Program


Auto Remarketing - May 6, 2013

Already drawing praise from top-ranking large dealer group leadership, Cadillac will add enhancements to its certified pre-owned vehicle program.

Find out what has Cadillac dealers excited in their CPO sales arena.

Already drawing praise from top-ranking large dealer group leadership, Cadillac today announced enhancements to its certified pre-owned vehicle program, including higher levels of warranty coverage and benefits for owners and shoppers.

Effective today, General Motors said Cadillac’s certified pre-owned vehicles will extend coverage to match the new vehicle bumper-to-bumper warranty for up to six years or 70,000 miles, whichever comes first.

Automaker officials believe Cadillac will now provide more coverage for more of their certified vehicles than BMW, Mercedes-Benz and Lexus.

Furthermore, the brand highlighted CPO owners will also be offered complimentary 24-hour roadside assistance, courtesy transportation and a three-month subscription to OnStar and SiriusXM satellite radio, among other conveniences.

“Enhancing the certified pre-owned program adds valuable benefits for customers and the entire Cadillac brand,” said Chase Hawkins, vice president of Cadillac U.S. sales and service.

“Improving certified pre-owned supports the ongoing long-term increase in resale value, and is another tool that will enable us to attract new customers,” Hawkins continued.

Hawkins went on to point out that most owners of 2011 and newer models will also be eligible to purchase Cadillac’s Premium Car Maintenance. Previously reserved for new vehicles only, Premium Care Maintenance covers basic lube, oil and filter changes at recommended intervals.

The popularity of leasing in the luxury market creates a strong supply of pre-owned vehicles. Enhancements to the pre-owned certification matches Cadillac’s expanding product portfolio in terms of elevating resale value. Cadillac’s expanded product portfolio has driven a 37-percent increase in U.S. sales so far in 2013.

“We expect lease returns to double this year, making it an ideal time to deliver further enhancements for customers,” Hawkins said.