BMW Changes Gears in US Market with Cheaper More Reliable Vehicle

by Jon LeSage

Sit­u­a­tion:
When US car shop­pers think about “Beemers” – aka BMW cars – it’s typ­i­cal for a few words to come to mind – “expen­sive,” “fast,” and “repairs.”

BMW’s small SUV, the 2013 BMW X1 might change all of that.

The new 2013 BMW X1 is now avail­able in the US with a start­ing price of $31,545 for the 2013 BMW X1 sDrive28i.

Anoth­er thing that’s help­ing BMW is hav­ing the X1 be the class win­ner for ADAC break­down sta­tis­tics in 2013. ADAC is a major data source in the Euro­pean mar­ket on tech­ni­cal infor­ma­tion and com­pre­hen­sive infor­ma­tion on vehi­cle safe­ty.

Sig­nif­i­cance:
BMW is chang­ing its habits by offer­ing the 2013 X1 to low­er-mid­dle class US buy­ers for the first time.

BMW had to do some work to get the X1 adapt­able to the US mar­ket. It’s been on Euro­pean roads for a while, and BMW was con­cerned there wouldn’t be a mar­ket for it in the US. It’s slow­ly find­ing its way in the US mar­ket.

Some US con­sumers have had expe­ri­ences and heard sto­ries about expen­sive BMWs and oth­er Ger­man brands need­ing expen­sive ser­vice work and repair once the car has been owned for a few years. Now, that might have some­thing to do with Amer­i­cans rac­ing down their own ver­sion of the Auto­bahn on US roads, but the reli­a­bil­i­ty issue has always been there.

Mak­ing a more afford­able and reli­able small SUV will like­ly open more sales oppor­tu­ni­ties for BMW in the US

The four-wheel-dri­ve xDrive28i is priced at $33,245, and the top-per­form­ing X1 xDrive35i will start at $39,345, includ­ing the $895 des­ti­na­tion charge.

Source: Torque News

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