Blogging Newbie? 6 Tips to Get You Firing on All Cylinders

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By Kathi Kruse

For deal­er­ships, the dai­ly oper­a­tion may not con­form to the cre­ation and con­stant feed­ing of a blog. If you’re the own­er or man­ag­er, it’s hard to even know where to start.  Blog­ging is an extend­ed con­ver­sa­tion that goes on through every lev­el of the sales process.

Here are 6 tips to help you get your blog up and run­ning:

1. Stake Your Claim
Brand­ing is impor­tant here so choose a URL that’s mem­o­rable. A good choice is to use your deal­er­ship busi­ness name with “blog” after it (exam­ple: ABCMotorsBlog.com). If you’ve done your SEO home­work then peo­ple will find your site. Opti­mize your blog to give users more of what they’re look­ing for.

2. Build Your House

• The ide­al plat­form for deal­er­ships is Word­Press (self-host­ed). Down­load a theme (frame­work), add your cus­tom brand­ing (design) and then fur­ther cus­tomize it with plu­g­ins (small pieces of soft­ware that enhance your blog).

• The self-host­ed ver­sion of Word­Press allows you to own all your con­tent. Anoth­er plat­form like Blog­ger or WordPress.com hous­es your con­tent on another’s serv­er.

• Word­Press offers vis­i­bil­i­ty and influ­ence with search engines.

• Word­Press pro­vides nice options to con­verse with your read­ers (prospects) in the com­ments sec­tion.

3. Open the Gates

• Once your blog is built, it’s time to think about what you’re going to say. Think like your cus­tomer. What are the things they are search­ing for? Make a list. Brain­storm with your staff – they are the ones who talk to your cus­tomer every­day.

• One of the best ways to stay informed and remain inspired is to con­sume con­tent. Spend 15 min­utes a day read­ing oth­ers’ blogs and infor­ma­tion about what your cus­tomer is inter­est­ed in.

• Be open. Be aware. There are oppor­tu­ni­ties for blog­post ideas every­day at your deal­er­ship. It’s just a mat­ter of shift­ing your mind­set and hon­or­ing the process.

4. Avoid Excus­es

As the say­ing goes, “Writ­ers have the clean­est kitchens.” It’s human nature to avoid or resist things that we know we’re going to be judged on. Blast through that because it’s BS. You know more about your prod­uct and ser­vices than any­body else on the plan­et. Your per­spec­tive is high­ly valu­able to those who are search­ing for it.

Read the entire arti­cle by Kathi Kruse, social media expert and founder of Kruse Con­trol, Inc. Reach out to Kathi via her con­tact page.

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