Technology Reputation Now Key Issue with Car Shoppers, Cisco Report Says

Sit­u­a­tion:

  • Net­work­ing tech­nol­o­gy giant Cis­co announced results from its Cus­tomer Expe­ri­ence Report – and found that tech­nol­o­gy rep­u­ta­tion has become a key dri­ver when car shop­pers are buy­ing and dri­ving a car.
  • Oth­er key fac­tors for deci­sion mark­ing are pref­er­ence in auto deal­ers and man­u­fac­tur­ers who pro­vide a more per­son­al dri­ving expe­ri­ence, and their trust in future auto­mo­tive inno­va­tion.
  • The study sur­veyed more than 1,500 con­sumers across 10 coun­tries. The glob­al report exam­ined con­sumer pref­er­ences of tech­nol­o­gy used when buy­ing and dri­ving an auto­mo­bile.
  • Pri­or to pur­chas­ing a vehi­cle, con­sumers pre­fer to begin their process online – 83% of glob­al con­sumers pre­fer to research online for infor­ma­tion on a car and vis­it­ing a man­u­fac­tur­ers web­site is hap­pen­ing for 61% of those doing research.

Sig­nif­i­cance:

  • Track­ing Costs: Con­sumers want a more auto­mat­ed way to track car main­te­nance costs. Gas-price track­ing was the high­est pri­or­i­ty, com­pared to 46% of con­sumers want­i­ng to track insur­ance prices, 35% want­i­ng to track road­side assis­tance avail­abil­i­ty, and 32% want­ed to track recall infor­ma­tion.
  • Vehi­cle Ser­vice: Con­sumer demand for track­ing vehi­cle oper­at­ing costs was shown with 62% of con­sumers stat­ing they would pur­chase a device designed to keep them on track with their month­ly bud­get for gas and auto main­te­nance.
  • Per­son­al infor­ma­tion:  65% would share per­son­al infor­ma­tion such as height/weight, dri­ving habits, enter­tain­ment pref­er­ences if this allowed a more cus­tomized vehi­cle and dri­ving expe­ri­ence; 74% would allow their dri­ving habits to be mon­i­tored in order to save on insur­ance or ser­vice main­te­nance or costs.
  • Dri­ver­less cars: More than half of glob­al con­sumers (57%) stat­ed they would be like­ly to ride in a car con­trolled entire­ly by tech­nol­o­gy that does not require a human dri­ver. The most trust­ing con­sumers in this regard were in the largest devel­op­ing economies – Brazil with 96%, India with 86%, and Chi­na with 70%.

Source:  Cis­co

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