General Motors is counting down for the launch of two new pickup trucks for Chevrolet and GMC for 2015 in the midsize segment.
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GM hopes to buck the industry trend that has seen a sharp decline in demand for small trucks in recent years – and led bothChrysler and Ford to abandon the once lucrative market segment. The maker intends to target buyers who want something sportier and more fuel-efficient than current full-size offerings like the Chevrolet Silverado, said Mark Reuss, president of GM’s North American operations.
But Reuss also promised that the smaller pickups will maintain most of the capabilities of their full-size siblings.
It remains to be seen what names the two new models will get. There’s a good chance GM planners will opt for something entirely new rather than picking up the Chevrolet and GMC nameplates the maker stopped producing last year.
“Don’t think of them as (Chevrolet) Canyon and (GMC) Colorado replacements because they’re not,” said Reuss, during an industry breakfast marking the start of the annual Society of Automotive Engineers conference in Detroit. “We’re researching the names as we do any new products to see where the legacy names are, do they mean something to people.”
That would suggest GM is quote open to using entirely new names that would give the company the chance to completely reposition the new trucks. Without competition from Ford and Chrysler, the all-new Chevy and GMC offerings would have a cleaner shot at the Japanese imports that now dominate the segment, the Toyota Tacoma and Nissan Frontier.
Critically, Reuss promised that there will be far more differentiation between the Chevrolet and GMC models than ever before. That extends to not only their basic design but also the way they will be marketed.