Honda Dealers Coach Customers to Safely Go Hands-Free

by Jon LeSage, con­tribut­ing edi­tor, Deal­er Digest Dai­ly

SITUATION:
•In this era of sophis­ti­cat­ed info­tain­ment tech­nol­o­gy in the con­nect­ed car, the trick for automak­ers and deal­ers is get­ting cus­tomers accli­mat­ed to, and engaged with, these new devices. There’s no real point in mak­ing the huge com­mit­ment to deliv­er­ing these new sys­tems to car own­ers if they don’t every real­ly get used. Hon­da deal­ers are gain­ing expe­ri­ence work­ing with cus­tomers on tran­si­tion­ing into sat­is­fied, safe users of new tech­nolo­gies such as hands-free com­mands.

•Honda’s Blue­tooth® Hands­FreeLink® wire­less tech­nol­o­gy, has been designed to take away dis­tract­ed dri­ving – dri­vers can make and receive calls and even text mes­sages – while con­cen­trat­ing on the road ahead. Blue­tooth Hands­FreeLink com­mu­ni­cates with the driver’s phone and uses voice recog­ni­tion.

•Com­mands can be made sim­ply by push­ing a but­ton and say­ing, “call” and the person’s name. Blue­tooth Hands­FreeLink will access the stored num­bers and make the call. When calls come in, the caller’s num­ber will dis­play on a screen if it’s avail­able in the sys­tem. Oth­er func­tions fol­low this sim­ple, hands-free process.

SIGNIFICANCE:
•Hon­da deal­ers are trained to not only explain the Blue­tooth func­tion­al­i­ty, but to show and demon­strate the sys­tem to the cus­tomer at time of vehi­cle deliv­ery by offer­ing to pair their phone to the car. Web-based sales­per­son train­ing helps the deal­ers in the process, so the sales staff can study at con­ve­nient times, accord­ing to a Hon­da exec­u­tive.

•The hands-free expe­ri­ence can be adopt­ed quick­ly and eas­i­ly by cus­tomers fol­low­ing this train­ing expe­ri­ence with Hon­da deal­ers. Cus­tomers are giv­en the option of down­load­ing their phone con­tacts, eas­ing the call mak­ing process via steer­ing wheel con­trols and voice com­mands such as “Call Jon LeSage.”

•The Hon­da web­site also is set up for con­sumer con­ve­nience and train­ing. This helps out quite a bit if they would rather learn inter­ac­tive­ly instead of read­ing the owner’s man­u­al, which they should be doing any­ways.

SOURCE: Amer­i­can Hon­da

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