Creating a Marketing Strategy That Works

How successful is your latest marketing campaign?

Edi­to­r­i­al com­ment: While most deal­ers are painful­ly aware of the impor­tance of cre­at­ing a mar­ket­ing strat­e­gy, very few would agree on what strat­e­gy works and what media is best to use. The truth is, one media does not fit all, and deal­ers need to work on how to find the best mar­ket­ing path for their deal­er­ship. Along those lines, there are suc­cess­es and fail­ures.

Are you cur­rent­ly using a mar­ket­ing strat­e­gy that mere­ly gets ignored? If that’s the case, you’ll want to check out some tips by the experts on how to fix mis­takes you’ve been mak­ing.

Accord­ing to Chris “Chub­by” Fred­er­ick writ­ing for SearchAu­toParts, mar­ket­ing alone does not guar­an­tee your suc­cess in Fixed Ops – and then adds: Remark­able mar­ket­ing is the real key to get­ting more cars to your shop because com­pe­ti­tion for your cus­tomers’ atten­tion is at an all-time high.

Accord­ing to Fred­er­ick: Your cus­tomer wants to know what makes you dif­fer­ent from oth­er deal­er­ships. If the ad you cre­ate fails to answer this ques­tion, it will get lost in the clut­ter and ignored. This begs the ques­tion of how to cre­ate mar­ket­ing that trig­gers an emo­tion­al response. As you read on, you will learn my three keys to cre­at­ing mar­ket­ing that stands out and increas­es your car count. You will also learn why your mar­ket­ing has got­ten ignored in the past and how to avoid mak­ing the same mis­takes.

Find out more about Frederick’s expert sug­ges­tions for bring­ing cus­tomers into the Ser­vice Depart­ment.

Then there is Mike Mar­tinez, chief mar­ket­ing offi­cer of DMEau­to­mo­tive, who has dis­cov­ered a clever way to get right into the face of con­sumers. In fact, he’s writ­ten a book on the sub­ject called “Killer Apps,” in which he touts the ben­e­fits of deal­er­ship use of apps for estab­lished cus­tomers. You can down­load the book for free at

At first, Mar­tinez says he doubt­ed the poten­tial suc­cess of deal­er­ships hav­ing their own mobile apps. Now, he’s writ­ten a book about how great those apps are!

“When we start­ed this jour­ney, I have to admit I won­dered why some­one would want a deal­er app on a smart­phone,” says Mar­tinez. Now that he under­stands the need, Mar­tinez wants to share it will all deal­ers.

If you are search­ing for more infor­ma­tion on mar­ket­ing strate­gies, check out the list of Deal­er Resources at the bot­tom of this newslet­ters for reli­able com­pa­nies that assist deal­er­ships with their sales and mar­ket­ing needs.





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