What Intelligent Transportation Society Award Finalists Mean for Auto Industry

V2V and V2X

Intel­li­gent Trans­porta­tion Soci­ety of Amer­ica (ITS Amer­ica) just named final­ists for its award show. It’s going to hap­pen dur­ing its 2013 annual meet­ing, which is tak­ing place April 22–24 in Nashville.

Here are a few points to con­sider about the nom­i­nees and the orga­ni­za­tion itself:

  • The auto indus­try is tak­ing it very seri­ously. Most all of the major automak­ers are mem­bers of ITS Amer­ica. Other mem­bers include gov­ern­ment agen­cies, research cen­ters, tech­nol­ogy providers, and trade associations.
  • As for the nom­i­nees, some of the recur­ring themes include:
    • The impact of ther­mal weather pat­terns on vehi­cle con­di­tion and road safety
    • Gov­ern­ment agen­cies net­work­ing to opti­mize traf­fic control
    • The role of con­nected cars and telem­at­ics in the traf­fic grid
    • Trans­porta­tion agency man­age­ment and com­mu­ni­ca­tions technologies
  • Win­ning such an award offers mar­ket­ing cache in this age of smart trans­porta­tion and con­nected cars. For OEMs and deal­ers, there’s a mes­sage to deliver deal­ing with three increas­ingly impor­tant issues: adopt­ing intel­li­gent vehi­cle tech­nolo­gies increases fuel effi­ciency, pas­sen­ger safety, and free­dom from ever-increasing traf­fic grid­lock.