What Intelligent Transportation Society Award Finalists Mean for Auto Industry

V2V and V2X

Intel­li­gent Trans­porta­tion Soci­ety of Amer­i­ca (ITS Amer­i­ca) just named final­ists for its award show. It’s going to hap­pen dur­ing its 2013 annu­al meet­ing, which is tak­ing place April 22–24 in Nashville.

Here are a few points to con­sid­er about the nom­i­nees and the orga­ni­za­tion itself:

  • The auto indus­try is tak­ing it very seri­ous­ly. Most all of the major automak­ers are mem­bers of ITS Amer­i­ca. Oth­er mem­bers include gov­ern­ment agen­cies, research cen­ters, tech­nol­o­gy providers, and trade asso­ci­a­tions.
  • As for the nom­i­nees, some of the recur­ring themes include:
    • The impact of ther­mal weath­er pat­terns on vehi­cle con­di­tion and road safe­ty
    • Gov­ern­ment agen­cies net­work­ing to opti­mize traf­fic con­trol
    • The role of con­nect­ed cars and telem­at­ics in the traf­fic grid
    • Trans­porta­tion agency man­age­ment and com­mu­ni­ca­tions tech­nolo­gies
  • Win­ning such an award offers mar­ket­ing cache in this age of smart trans­porta­tion and con­nect­ed cars. For OEMs and deal­ers, there’s a mes­sage to deliv­er deal­ing with three increas­ing­ly impor­tant issues: adopt­ing intel­li­gent vehi­cle tech­nolo­gies increas­es fuel effi­cien­cy, pas­sen­ger safe­ty, and free­dom from ever-increas­ing traf­fic grid­lock.
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