Time to Rotate into Spring

By OneCommand

Day­light sav­ings is next Sun­day, March 10th, and if you’re like most peo­ple, the spring for­ward will leave you tired and cranky. Don’t let it creep up on your cus­tomers; take the time to remind them about day­light sav­ings and trust me, your ser­vice dri­ve will thank you for the addi­tion­al traf­fic. Here are three items to include in your day­light sav­ings mar­ket­ing so you can help your cus­tomers rotate into spring.

• Offer a Time­ly Reminder
Your cus­tomers are busy and most of the time, day­light sav­ings is not some­thing that they keep on their radar. Unless their phone, cal­en­dar, or Ser­vice Man­ag­er reminds them, it may be an incon­ve­nient day that takes them by sur­prise. So, offer a help­ful reminder to your cus­tomers about the time change; they will thank you for the heads up and reward you with addi­tion­al ser­vice busi­ness.

• Offer Help with Vehi­cle Clocks

Let cus­tomers know your ser­vice team is avail­able to offer assis­tance with adjust­ing the clocks in their vehi­cles. This may seem like a sim­ple task to you, but it can be frus­trat­ing for some­one with a new vehi­cle, who does not know how to set the clock. Even cus­tomers who have owned their vehi­cle for years may find set­ting the clock to be dif­fi­cult and will wel­come the kind offer for help. If your cus­tomers take you up on the help­ful offer, your Ser­vice Depart­ment will be reward­ed with addi­tion­al foot traf­fic.

• Offer Use­ful Ser­vice Dis­counts
What bet­ter way to dri­ve traf­fic to your ser­vice bays then offer­ing cus­tomers a dis­count for a vehi­cle ser­vice? If they need help adjust­ing the clock in their vehi­cle, your ser­vice dis­count may be the decid­ing fac­tor for them to seek assis­tance. Be sure to offer a dis­count that every­one can use, like an LOF, tire rota­tion, or some type of sea­son­al ser­vice pack­age; that way you’ll be able to cap­i­tal­ize on the every­day ser­vices that your cus­tomers need.

So, what are you wait­ing for? Com­mu­ni­cate the upcom­ing time change with cus­tomers to dri­ve ser­vice rev­enue to your door and help your cus­tomers rotate their clocks into spring.





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