Three Ways to Spring into Green for St. Patty’s Day

clover leaf

by OneCommand

Can you feel it? The luck of the Irish is in the air, and that can only mean one thing, St. Patrick’s Day is right around the cor­ner. The great thing about St. Patrick’s Day is you don’t have to be Irish to get in on the fun. Now don’t be fooled, St. Patrick’s Day is not all about wear­ing green, attend­ing parades, and drink­ing green beer. The hol­i­day also presents an opti­mal time for you to con­tact cus­tomers and cre­ate top-of-mind aware­ness.

By uti­liz­ing these St. Patrick’s Day cam­paign ideas, your deal­er­ship will see addi­tional green this spring.

• Host a Clover Party
Give your cus­tomers more St. Patrick’s Day activ­i­ties than the typ­i­cal pinch­ing some­one who is not wear­ing green or hunt­ing down the elu­sive pot of gold; invite cus­tomers to your show­room for a Clover Tag Party. All you have to do is place a clover on every new model’s wind­shield on your lot, be sure to have a dis­count on each clover. Then, in order for a cus­tomer to redeem the dis­count on a par­tic­u­lar vehi­cle, all they have to do is take it for a test drive. By host­ing a Clover Party, you can build excite­ment for your new lineup, tap into the fun of the St. Patrick’s Day hol­i­day, and add addi­tional sales.

• Request Cus­tomer Feedback

Demon­strate your appre­ci­a­tion by let­ting your cus­tomers know how lucky you are that they chose you for their vehi­cle ser­vice needs. Ask your cus­tomers to pro­vide feed­back about their own­er­ship expe­ri­ence and inter­ac­tions with your staff. Let them know that their busi­ness means a lot to you and any feed­back they pro­vide would be greatly appre­ci­ated. A St. Patrick’s Day cam­paign that asks for hon­est feed­back can strengthen your cus­tomers’ brand loy­alty to your store, which results in more green in your pocket this spring.

• Offer Defen­sive Dri­ving Tech­niques
Many peo­ple asso­ciate St. Patrick’s Day with exces­sive alco­hol con­sump­tion, which could make the road­ways unsafe for your cus­tomers. So, offer them dri­ving tips to ensure their St. Patrick’s Day cel­e­bra­tion is safe. Remind them to wear their seat­belt, avoid inter­nal dis­trac­tions when dri­ving, keep both hands on the wheel at all times, and stay alert to the traf­fic around them. Offer­ing safe dri­ving tips is a great way to show your cus­tomers you care and really want to keep them safe. This type of com­mu­ni­ca­tion will help fos­ter trust between your deal­er­ship and your cus­tomers, result­ing in last­ing rela­tion­ships and greater owner loyalty.

Bring the luck of the Irish to your deal­er­ship and see how easy it is to cap­i­tal­ize on extra green this spring.

Con­tact the experts at OneCom­mand for more information.

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