OneCommand Lets Dealers Know: The Power of Voice

Make Your Marketing Communications Stand Out

Today’s con­sumer is over­whelmed by an influx of mar­ket­ing com­mu­ni­ca­tions; they receive a con­stant stream of mes­sag­ing by way of their smart phone, email, TV, radio, inter­net ads, road signs, and even through their social media chan­nel sub­scrip­tions.

So, what are you doing to make your mar­ket­ing stand out? How will you ensure cus­tomers return to your deal­er­ship for their next vehi­cle ser­vice or pur­chase? Let OneCom­mand show you how to avoid the pit­falls of deliv­er­ing auto­mat­ed voice mes­sage with best prac­tice tips to ensure you receive the most out of your com­mu­ni­ca­tion efforts.

VOICE CONVEYS THE MESSAGE LIKE NO OTHER MEDIUM
We all know that the most impor­tant aspect in build­ing last­ing rela­tion­ships is hav­ing the abil­i­ty to com­mu­ni­cate, build rap­port, and deliv­er a sin­cere mes­sage. Voice com­mu­ni­ca­tions uti­lize your dealership’s per­son­nel to con­vey the mes­sage to your cus­tomers; because of this, they can relate feel­ing, empa­thy, and hon­esty bet­ter than any oth­er mar­ket­ing media. So, if you’re look­ing for a com­pet­i­tive dif­fer­en­tia­tor, turn to voice com­mu­ni­ca­tions.

But don’t leave your mes­sag­ing open to inter­pre­ta­tion by cus­tomers. Deliv­er voice com­mu­ni­ca­tions to ensure each con­tact with each cus­tomer is per­son­al, sin­cere, and most impor­tant­ly, from your dealership’s Voice of Author­i­ty™.  OneCom­mand has been the indus­try-leader in voice com­mu­ni­ca­tion for the past 10+ years as the pio­neer of Voice of Author­i­ty™ mes­sag­ing in the auto indus­try.

Although voice com­mu­ni­ca­tions are the most pow­er­ful mar­ket­ing medi­um, there are many deal­ers who wor­ry about the legal ram­i­fi­ca­tions sur­round­ing voice mes­sages, specif­i­cal­ly auto­mat­ed voice mes­sages. To be clear, auto­mat­ed voice com­mu­ni­ca­tions are gov­erned by the Fed­er­al Com­mu­ni­ca­tions Com­mis­sion (FCC) and Fed­er­al Trade Com­mis­sion (FTC). Both gov­ern­men­tal agen­cies reg­u­late and have adopt­ed rules that con­trol when a call is per­mit­ted to reach a con­sumer and what must and may be said dur­ing that call. Addi­tion­al­ly, most states have sep­a­rate statutes that gov­ern these types of voice com­mu­ni­ca­tions, as well.

It’s quite sim­ple to be com­pli­ant with FTC and FCC reg­u­la­tions when send­ing an auto­mat­ed com­mu­ni­ca­tion. When cre­at­ing a voice com­mu­ni­ca­tion, you must include the name of the caller, the name of the busi­ness on whose behalf the call is being made, and a tele­phone num­ber at which that per­son can be con­tact­ed. Seems pret­ty sim­ple so far, right? For more details about leg­is­la­tion sur­round­ing voice com­mu­ni­ca­tions, con­tact OneCommand’s Com­pli­ance Depart­ment.

ONECOMMAND BEST PRACTICE TIPS
Through our years of voice mes­sag­ing expe­ri­ence, we have devel­oped sev­er­al best prac­tice tips to ensure our clients receive the most out of their voice com­mu­ni­ca­tion efforts. Here are our top five tips to remem­ber when uti­liz­ing voice:

  1. Keep your mes­sage short and sweet; a mes­sage should nev­er be more than 45 seconds—consumers will hang up after that.
  2. Start each com­mu­ni­ca­tion with an announce­ment about who the call is from: “Hi, this is Jane Smith, from ABC Motors.”
  3. Have a rel­e­vant rea­son for con­tact­ing your cus­tomer.
  4. Record in an area that is free of back­ground nois­es, which could be dis­tract­ing for the recip­i­ent, and always talk clear­ly.
  5. Smile. That’s right, smile. The per­son receiv­ing the voice mes­sage will hear your warm, invit­ing tone and you’ll be one step clos­er to build­ing a last­ing rela­tion­ship.

Just remem­ber, voice mes­sag­ing demon­strates emo­tion and builds rap­port. It doesn’t sit in an inbox wait­ing to be read. So, what are you wait­ing for? Har­ness the pow­er of voice and start build­ing cus­tomer loy­al­ty today.

Learn more about OneCommand’s solu­tions by vis­it­ing www.onecommand.com or con­tact us today at www.onecommand.com/more-info. Read the full arti­cle here.

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