Make Your Marketing Communications Stand Out
Today’s consumer is overwhelmed by an influx of marketing communications; they receive a constant stream of messaging by way of their smart phone, email, TV, radio, internet ads, road signs, and even through their social media channel subscriptions.
So, what are you doing to make your marketing stand out? How will you ensure customers return to your dealership for their next vehicle service or purchase? Let OneCommand show you how to avoid the pitfalls of delivering automated voice message with best practice tips to ensure you receive the most out of your communication efforts.
VOICE CONVEYS THE MESSAGE LIKE NO OTHER MEDIUM
We all know that the most important aspect in building lasting relationships is having the ability to communicate, build rapport, and deliver a sincere message. Voice communications utilize your dealership’s personnel to convey the message to your customers; because of this, they can relate feeling, empathy, and honesty better than any other marketing media. So, if you’re looking for a competitive differentiator, turn to voice communications.
But don’t leave your messaging open to interpretation by customers. Deliver voice communications to ensure each contact with each customer is personal, sincere, and most importantly, from your dealership’s Voice of Authority™. OneCommand has been the industry-leader in voice communication for the past 10+ years as the pioneer of Voice of Authority™ messaging in the auto industry.
Although voice communications are the most powerful marketing medium, there are many dealers who worry about the legal ramifications surrounding voice messages, specifically automated voice messages. To be clear, automated voice communications are governed by the Federal Communications Commission (FCC) and Federal Trade Commission (FTC). Both governmental agencies regulate and have adopted rules that control when a call is permitted to reach a consumer and what must and may be said during that call. Additionally, most states have separate statutes that govern these types of voice communications, as well.
It’s quite simple to be compliant with FTC and FCC regulations when sending an automated communication. When creating a voice communication, you must include the name of the caller, the name of the business on whose behalf the call is being made, and a telephone number at which that person can be contacted. Seems pretty simple so far, right? For more details about legislation surrounding voice communications, contact OneCommand’s Compliance Department.
ONECOMMAND BEST PRACTICE TIPS
Through our years of voice messaging experience, we have developed several best practice tips to ensure our clients receive the most out of their voice communication efforts. Here are our top five tips to remember when utilizing voice:
- Keep your message short and sweet; a message should never be more than 45 seconds—consumers will hang up after that.
- Start each communication with an announcement about who the call is from: “Hi, this is Jane Smith, from ABC Motors.”
- Have a relevant reason for contacting your customer.
- Record in an area that is free of background noises, which could be distracting for the recipient, and always talk clearly.
- Smile. That’s right, smile. The person receiving the voice message will hear your warm, inviting tone and you’ll be one step closer to building a lasting relationship.
Just remember, voice messaging demonstrates emotion and builds rapport. It doesn’t sit in an inbox waiting to be read. So, what are you waiting for? Harness the power of voice and start building customer loyalty today.