Luxury Carmaker BMW Pushes Ahead of Rivals


Bloomberg News - March 8, 2013

BMW has regained the top spot in the luxury auto sales segment, not only from Mercedes but from Audi as well, based on last month’s demand.

Get the details on BMW’s February sales gains.

Deliveries at the BMW brand, the world’s biggest luxury carmaker since 2005, rose 7 percent in February, beating the 3.2 percent gain posted by Volkswagen AG’s Audi. BMW’s bigger increase helped propel it back into the sales lead for the year, with the Munich-based automaker delivering 407 more cars than Audi in the first two months.

Daimler AG’s Mercedes slipped deeper into third place, delivering 37,229 vehicles fewer than BMW through February, after sales at the Stuttgart-based carmaker dropped 5.8 percent last month. The automaker is bringing new models to market in the coming months that it says will help boost deliveries.

BMW Chief Executive Officer Norbert Reithofer said in Geneva this week that the carmaker’s factories are running at full capacity to keep up with customer demand. Sales of the X1 sport-utility vehicle through February gained 40 percent, while the 3-Series climbed 26 percent. Audi’s gains were led by demand for the A1 small car and Q3 compact SUV.