Luxury Carmaker BMW Pushes Ahead of Rivals


Bloomberg News - March 8, 2013

BMW has regained the top spot in the lux­ury auto sales seg­ment, not only from Mer­cedes but from Audi as well, based on last month’s demand.

Get the details on BMW’s Feb­ru­ary sales gains.

Deliv­er­ies at the BMW brand, the world’s biggest lux­ury car­maker since 2005, rose 7 per­cent in Feb­ru­ary, beat­ing the 3.2 per­cent gain posted by Volk­swa­gen AG’s Audi. BMW’s big­ger increase helped pro­pel it back into the sales lead for the year, with the Munich-based automaker deliv­er­ing 407 more cars than Audi in the first two months.

Daim­ler AG’s Mer­cedes slipped deeper into third place, deliv­er­ing 37,229 vehi­cles fewer than BMW through Feb­ru­ary, after sales at the Stuttgart-based car­maker dropped 5.8 per­cent last month. The automaker is bring­ing new mod­els to mar­ket in the com­ing months that it says will help boost deliveries.

BMW Chief Exec­u­tive Offi­cer Nor­bert Rei­thofer said in Geneva this week that the carmaker’s fac­to­ries are run­ning at full capac­ity to keep up with cus­tomer demand. Sales of the X1 sport-utility vehi­cle through Feb­ru­ary gained 40 per­cent, while the 3-Series climbed 26 per­cent. Audi’s gains were led by demand for the A1 small car and Q3 com­pact SUV.