KBB: March New-Car Sales are Right on Track

Bloomberg News - March 26, 2013

Kel­ley Blue Book’s senior mar­ket ana­lyst, Alec Gutier­rez, sees good results for automak­ers when report­ing their March sales fig­ures.

Find out more about what Gutier­rez has to say.

New-car sales will remain steady at a 15.2 mil­lion sea­son­al­ly adjust­ed annu­al rate (SAAR) in March, accord­ing to Kel­ley Blue Book.

This marks a 3.2 per­cent increase from last year, accord­ing to Kel­ley Blue Book www.kbb.com, the lead­ing provider of new and used car infor­ma­tion. How­ev­er, after adjust­ing for sell­ing days in March, sales are set to improve by more than 7 per­cent. Although the per­cent­age improve­ments are slight­ly slow­er than the first two months of the year, the expect­ed 1,450,000 unit total is set to be the high­est month­ly sales total since August 2007.

“Sales will be boost­ed by record low inter­est rates and a slow­ly improv­ing job mar­ket, which recent­ly saw the unem­ploy­ment rate and new unem­ploy­ment claims fall to five-year lows,” said Alec Gutier­rez, senior mar­ket ana­lyst of auto­mo­tive insights for Kel­ley Blue Book. “In addi­tion, with attrac­tive financ­ing and ample inven­to­ry to choose from, many peo­ple receiv­ing tax refunds will use their returns toward a down pay­ment on a new vehi­cle this month.”

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