J.D. Power Outlines Buyer Vehicle Model Specifics

J.D. Power and Associates - March 13, 2013

Con­sumers are not as con­cerned with get­ting a great deal on a new car, truck, or SUV as the auto indus­try may believe, accord­ing to a J.D. Pow­er and Asso­ciates study.

Find out what dri­ves buy­ers to a spe­cif­ic mod­el.

Con­sumers are not as con­cerned with get­ting a great deal on a new car, truck, or SUV as the auto indus­try may believe based on results of the annu­al J.D. Pow­er and Asso­ciates Ini­tial Qual­i­ty Study.SM

List­ed below are the 10 rea­sons most fre­quent­ly cit­ed in the 2010–2012 Ini­tial Qual­i­ty Stud­ies, none of which per­tain to such eco­nom­ic con­sid­er­a­tions as low price, low pay­ment, financ­ing, high resale val­ue, or longer war­ran­ty cov­er­age.

1) Reliability/Durability
For 3 con­sec­u­tive years, reli­a­bil­i­ty and dura­bil­i­ty are the most com­mon rea­sons for select­ing a par­tic­u­lar make and mod­el.

2) Inte­ri­or Com­fort
Find­ing a vehi­cle com­fort­able is the sec­ond-most-fre­quent­ly cit­ed rea­son for select­ing a new vehi­cle for a third con­sec­u­tive year.

3) Exte­ri­or Styling
In recent years, exte­ri­or styling has increased in impor­tance among new-vehi­cle buy­ers, ris­ing from the fourth-most-fre­quent­ly cit­ed rea­son for pur­chas­ing to the third-most-fre­quent­ly cit­ed rea­son.

4a) Gas Mileage
In recent years, fuel econ­o­my has tak­en on a new lev­el of impor­tance among new-vehi­cle buy­ers, ris­ing from the sixth-most-often-cit­ed rea­son for pur­chas­ing in 2010 and 2011 to the fourth-most-often-cit­ed rea­son in 2012. Gas mileage now ties with a vehicle’s qual­i­ty of work­man­ship in terms of impor­tance in the vehi­cle selec­tion process.

4b) Qual­i­ty of Work­man­ship
Vehi­cle buy­ers are less con­cerned about a vehicle’s qual­i­ty of work­man­ship today than they were in 2010. This fac­tor has declined in impor­tance dur­ing the past 3 years, drop­ping from the sec­ond-most-fre­quent­ly cit­ed rea­son giv­en for choos­ing a par­tic­u­lar make and mod­el in 2010 to the fourth-most-fre­quent­ly cit­ed rea­son in 2012, in a tie with gas mileage.

Get the rest of the rea­sons here.

 

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