Consumers are not as concerned with getting a great deal on a new car, truck, or SUV as the auto industry may believe, according to a J.D. Power and Associates study.
Find out what drives buyers to a specific model.
Consumers are not as concerned with getting a great deal on a new car, truck, or SUV as the auto industry may believe based on results of the annual J.D. Power and Associates Initial Quality Study.SM
Listed below are the 10 reasons most frequently cited in the 2010–2012 Initial Quality Studies, none of which pertain to such economic considerations as low price, low payment, financing, high resale value, or longer warranty coverage.
For 3 consecutive years, reliability and durability are the most common reasons for selecting a particular make and model.
2) Interior Comfort
Finding a vehicle comfortable is the second-most-frequently cited reason for selecting a new vehicle for a third consecutive year.
3) Exterior Styling
In recent years, exterior styling has increased in importance among new-vehicle buyers, rising from the fourth-most-frequently cited reason for purchasing to the third-most-frequently cited reason.
4a) Gas Mileage
In recent years, fuel economy has taken on a new level of importance among new-vehicle buyers, rising from the sixth-most-often-cited reason for purchasing in 2010 and 2011 to the fourth-most-often-cited reason in 2012. Gas mileage now ties with a vehicle’s quality of workmanship in terms of importance in the vehicle selection process.
4b) Quality of Workmanship
Vehicle buyers are less concerned about a vehicle’s quality of workmanship today than they were in 2010. This factor has declined in importance during the past 3 years, dropping from the second-most-frequently cited reason given for choosing a particular make and model in 2010 to the fourth-most-frequently cited reason in 2012, in a tie with gas mileage.
Get the rest of the reasons here.