Incentives – Feb. 2012 to Feb. 2013

Guidelines - March 11, 2013

Article Summary
  • New vehi­cle man­u­fac­tur­er incen­tives seem to be com­ing back up – hit about $2,500 on aver­age in Feb­ru­ary 2013
  • Decem­ber 2012 was even – over $2,550 dur­ing very strong month when incen­tives and end-of-year tax-relat­ed trans­ac­tions drove new vehi­cle sales num­bers up
  • There’s always pres­sure to not get car­ried away with incen­tives and how it can affect sales prof­it and used vehi­cle val­ues
Significance of the Data
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