Detroit Automaker Sedans Recover Their Appeal


Bloomberg News - March 7, 2013

Sedans and small cars, once dismissed by Detroit as the loss leaders in their lineups, are suddenly the stars of their showrooms, as Detroit gets “back in the game”.

Find out what analysts have to say about Detroit products.

After losing a generation of car buyers to Japanese automakers such as Toyota Motor Corp, GM, Ford Motor Co. and Chrysler Group LLC are gaining ground with stylish, efficient models like the Spark subcompact and the Ford Fusion family car.

The Detroit automakers’ share of the U.S. small and midsized car market will grow to 33 percent next year, from 26 percent in 2009, according to researcher LMC Automotive. Sales of the Fusion, with styling evoking Aston Martin, rose 28 percent last month, surpassing Nissan Motor Co’s Altima and trailing Honda Motor Co.’s Accord by just 124 cars.

“You don’t have to be ashamed to buy an American car anymore,” said John Wolkonowicz, an independent auto analyst based in Boston. “The Fusion is a good-looking car, it’s distinctive and it looks upscale from what you pay for it.”