Detroit Automaker Sedans Recover Their Appeal

Bloomberg News - March 7, 2013

Sedans and small cars, once dis­missed by Detroit as the loss lead­ers in their line­ups, are sud­den­ly the stars of their show­rooms, as Detroit gets “back in the game”.

Find out what ana­lysts have to say about Detroit prod­ucts.

After los­ing a gen­er­a­tion of car buy­ers to Japan­ese automak­ers such as Toy­ota Motor Corp, GM, Ford Motor Co. and Chrysler Group LLC are gain­ing ground with styl­ish, effi­cient mod­els like the Spark sub­com­pact and the Ford Fusion fam­i­ly car.

The Detroit automak­ers’ share of the U.S. small and mid­sized car mar­ket will grow to 33 per­cent next year, from 26 per­cent in 2009, accord­ing to researcher LMC Auto­mo­tive. Sales of the Fusion, with styling evok­ing Aston Mar­tin, rose 28 per­cent last month, sur­pass­ing Nis­san Motor Co’s Alti­ma and trail­ing Hon­da Motor Co.’s Accord by just 124 cars.

“You don’t have to be ashamed to buy an Amer­i­can car any­more,” said John Wolkonow­icz, an inde­pen­dent auto ana­lyst based in Boston. “The Fusion is a good-look­ing car, it’s dis­tinc­tive and it looks upscale from what you pay for it.”




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