Dealer Staff Being Trained in Chevrolet MyLink and OnStar Platforms

GM MyLInk, infotainment system

Car shop¬≠pers are very inter¬≠est¬≠ed in the lat¬≠est dash¬≠board tech¬≠nolo¬≠gies, from nav¬≠i¬≠ga¬≠tion sys¬≠tems to info¬≠tain¬≠ment con¬≠nec¬≠tiv¬≠i¬≠ty. The chal¬≠lenge for deal¬≠ers is help¬≠ing con¬≠sumers adopt the new tech¬≠nol¬≠o¬≠gy and actu¬≠al¬≠ly use it. Gen¬≠er¬≠al Motors has been work¬≠ing Chevro¬≠let deal¬≠er¬≠ship staff to accel¬≠er¬≠ate the con¬≠sid¬≠er¬≠a¬≠tion process for own¬≠er¬≠ship. Chevro¬≠let has added 25 young tech¬≠nol¬≠o¬≠gy experts who will trav¬≠el to deal¬≠er¬≠ships nation¬≠wide to gen¬≠er¬≠ate rela¬≠tion¬≠ships with what they‚Äôre call¬≠ing the ‚Äúcon¬≠nect¬≠ed con¬≠sumer.‚ÄĚ

Deal­er employ­ees are being trained on how to guide con­sumers through Chevrolet’s MyLink and OnStar plat­forms. The pur­chase process is part of it, but the post-pur­chase expe­ri­ence is just as impor­tant when they might be stuck on the learn­ing curve and need a tuto­r­i­al. Car buy­ers can eas­i­ly become frus­trat­ed with new dash­board tech­nolo­gies if they can’t eas­i­ly use them, and will not have good things to tell friends and fam­i­ly about the expe­ri­ence.

For GM, enhanc¬≠ing the deal¬≠er expe¬≠ri¬≠ence for the con¬≠nect¬≠ed con¬≠sumer also pro¬≠vides a valu¬≠able sound¬≠ing board for enhanc¬≠ing the over¬≠all expe¬≠ri¬≠ence they‚Äôll have with their vehi¬≠cles and for GM to make future advance¬≠ment to their dash¬≠board sys¬≠tems. There is a real chal¬≠lenge in work¬≠ing with what tends to be more tech savvy con¬≠sumers these days. San¬≠jay Jalona of Infos¬≠ys says that automak¬≠ers need to make con¬≠nect¬≠ed-car fea¬≠tures a nat¬≠ur¬≠al exten¬≠sion of con¬≠sumers‚Äô over¬≠all dig¬≠i¬≠tal expe¬≠ri¬≠ence, and not just anoth¬≠er source of what he calls ‚Äúgad¬≠get fatigue.‚ÄĚ

GM has been work­ing hard at stand­ing out in the mar­ket for onboard tech­nolo­gies. The automak­er recent­ly announced its part­ner­ship with AT&T to put 4G LTE in all of its cars. That part­ner­ship is also intend­ed to serve as a spring­board for third-par­ty devel­op­ers work­ing with GM.

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