Car shop¬≠pers are very inter¬≠est¬≠ed in the lat¬≠est dash¬≠board tech¬≠nolo¬≠gies, from nav¬≠i¬≠ga¬≠tion sys¬≠tems to info¬≠tain¬≠ment con¬≠nec¬≠tiv¬≠i¬≠ty. The chal¬≠lenge for deal¬≠ers is help¬≠ing con¬≠sumers adopt the new tech¬≠nol¬≠o¬≠gy and actu¬≠al¬≠ly use it. Gen¬≠er¬≠al Motors has been work¬≠ing Chevro¬≠let deal¬≠er¬≠ship staff to accel¬≠er¬≠ate the con¬≠sid¬≠er¬≠a¬≠tion process for own¬≠er¬≠ship. Chevro¬≠let has added 25 young tech¬≠nol¬≠o¬≠gy experts who will trav¬≠el to deal¬≠er¬≠ships nation¬≠wide to gen¬≠er¬≠ate rela¬≠tion¬≠ships with what they‚Äôre call¬≠ing the ‚Äúcon¬≠nect¬≠ed con¬≠sumer.‚ÄĚ
Deal¬≠er employ¬≠ees are being trained on how to guide con¬≠sumers through Chevrolet‚Äôs MyLink and OnStar plat¬≠forms. The pur¬≠chase process is part of it, but the post-pur¬≠chase expe¬≠ri¬≠ence is just as impor¬≠tant when they might be stuck on the learn¬≠ing curve and need a tuto¬≠r¬≠i¬≠al. Car buy¬≠ers can eas¬≠i¬≠ly become frus¬≠trat¬≠ed with new dash¬≠board tech¬≠nolo¬≠gies if they can‚Äôt eas¬≠i¬≠ly use them, and will not have good things to tell friends and fam¬≠i¬≠ly about the expe¬≠ri¬≠ence.
For GM, enhanc¬≠ing the deal¬≠er expe¬≠ri¬≠ence for the con¬≠nect¬≠ed con¬≠sumer also pro¬≠vides a valu¬≠able sound¬≠ing board for enhanc¬≠ing the over¬≠all expe¬≠ri¬≠ence they‚Äôll have with their vehi¬≠cles and for GM to make future advance¬≠ment to their dash¬≠board sys¬≠tems. There is a real chal¬≠lenge in work¬≠ing with what tends to be more tech savvy con¬≠sumers these days. San¬≠jay Jalona of Infos¬≠ys says that automak¬≠ers need to make con¬≠nect¬≠ed-car fea¬≠tures a nat¬≠ur¬≠al exten¬≠sion of con¬≠sumers‚Äô over¬≠all dig¬≠i¬≠tal expe¬≠ri¬≠ence, and not just anoth¬≠er source of what he calls ‚Äúgad¬≠get fatigue.‚ÄĚ
GM has been work¬≠ing hard at stand¬≠ing out in the mar¬≠ket for onboard tech¬≠nolo¬≠gies. The automak¬≠er recent¬≠ly announced its part¬≠ner¬≠ship with AT&T to put 4G LTE in all of its cars. That part¬≠ner¬≠ship is also intend¬≠ed to serve as a spring¬≠board for third-par¬≠ty devel¬≠op¬≠ers work¬≠ing with GM.