Big Changes at Cox, Manheim & AutoTrader

It was sur­pris­ing for a lot of peo­ple to see Cox Enterprise’s announce­ment Mon­day that Chip Per­ry will be leav­ing on May 1st.

Per­ry played a huge role in grow­ing Auto­Trad­er Group’s busi­ness mod­el and was its very first employ­ee. He led acqui­si­tions of Vin­So­lu­tions, Home­Net Auto­mo­tive, vAu­to, and Kel­ley Blue Book; attempt­ed to take Auto­Trad­er Group pub­lic twice; and he’s con­sid­ered one of the true founders of dig­i­tal mar­ket­ing in the deal­er busi­ness.

San­ford (Sandy) Schwartz, pres­i­dent of Man­heim, now heads up Auto­Trad­er Group. Pri­or to his role with Man­heim, he served as pres­i­dent of Cox Media Group, which involved near­ly every type of media. Will there be more inte­gra­tion of media, remar­ket­ing, dig­i­tal mar­ket­ing, and auto­mo­tive tech­nol­o­gy solu­tions through Cox? It appears there could be many oppor­tu­ni­ties, sev­er­al of which Auto­Trad­er has been tak­ing on in the past cou­ple of years with its busi­ness units. Cox says it doesn’t plan to merge Auto­Trad­er and Man­heim. It would make sense to see more inte­gra­tion of these busi­ness units in the near-term future as new tech­nol­o­gy, dig­i­tal mar­ket­ing, upstream remar­ket­ing, and social media become the norm.



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