Toyota Shows Refreshed Tundra in Very Competitive Truck Market

2014 Toyota Tundra

The Detroit News - February 7, 2013

Toy­ota Motor Corp. unveiled its refreshed 2014 Tun­dra at the Chicago Auto Show in the increas­ingly com­pet­i­tive pickup mar­ket. But it faces a big hur­dle: pickup buy­ers are among the most loyal in the auto indus­try and it’s hard to pry the keys from Chevy, Ford or Ram pickup own­ers and con­vince them to swap them for a new brand.