Toyota Shows Refreshed Tundra in Very Competitive Truck Market

The Detroit News - February 7, 2013

Toy­ota Motor Corp. unveiled its refreshed 2014 Tun­dra at the Chica­go Auto Show in the increas­ing­ly com­pet­i­tive pick­up mar­ket. But it faces a big hur­dle: pick­up buy­ers are among the most loy­al in the auto indus­try and it’s hard to pry the keys from Chevy, Ford or Ram pick­up own­ers and con­vince them to swap them for a new brand.

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