Toyota Shows Refreshed Tundra in Very Competitive Truck Market

2014 Toyota Tundra

The Detroit News - February 7, 2013

Toyota Motor Corp. unveiled its refreshed 2014 Tundra at the Chicago Auto Show in the increasingly competitive pickup market. But it faces a big hurdle: pickup buyers are among the most loyal in the auto industry and it’s hard to pry the keys from Chevy, Ford or Ram pickup owners and convince them to swap them for a new brand.