Reputation Management – Bank Positive Reviews!

Reputation Management

By Sean Buda

Rep­u­ta­tion Man­age­ment on the inter­net is becom­ing more and more preva­lent with many con­sumers becom­ing famil­iar with social media and search engine reviews. The impor­tance of mov­ing from a reac­tive to proac­tive attack is more impor­tant than ever.

You should to take the time to do a Google Search of your com­pany and read what con­sumers have to say about your busi­ness. If you’re not sat­is­fied with the results of your search, con­sider how you can encour­age sat­is­fied cus­tomers to give pos­i­tive feed­back on their expe­ri­ence. Also, con­sider if you do not have a lot of reviews, what a few neg­a­tives ones would do to your rep­u­ta­tion. Now is the time to build a bank of pos­i­tive reviews!

Ten free or inex­pen­sive ways to help improve your Online Reputation

1. Request­ing a review at time busi­ness is con­ducted than a follow-up email sent to the cus­tomer though your CRM to remind them either that same day or within 24 hours of their purchase.

2. Have you done any Business-to-Business sales lately? Exchang­ing good reviews is a win-win for both organizations.

3. Have you donated to a local com­mu­nity? Can the indi­vid­ual in charge of the orga­ni­za­tion take a few min­utes to thank you via a review?

4. Do you spon­sor a local lit­tle league team or sport­ing event that the coach or orga­nizer can post a quick review, thank­ing you for the sponsorship?

5. Sales Con­sul­tants are already fol­low­ing up after the sale. This is a great time to ask a sat­is­fied con­sumer to review both their per­for­mance and the busi­ness. It’s free and will act as a great e-business card for your sales staff.

6. Cre­ate a Social Media web­site as a land­ing page with instruc­tions on how to cre­ate a review.

7. Inex­pen­sive Blog pages such as WordPress.com cre­ate a por­tal for tes­ti­mo­ni­als or a land­ing page for instruc­tions on how to do an online review (Great for web­site opti­miza­tion in web searches). These pages may also help bury com­pet­i­tive sites that show up on web searches along with your site.

8. Can a well sat­is­fied cus­tomer do a review on their smart phone while you fin­ish off the paper­work? Can you direct them there using a QR Code?

9. Can an employee review the busi­ness with some­thing good the busi­ness has done for their fam­ily? Maybe donated to their char­ity or given a schol­ar­ship to their child? Let’s show the com­mu­nity a busi­ness that takes care of their people!

10. Did you have a sum­mer intern that can thank you for an excel­lent expe­ri­ence and explain what they learned?

 By Sean Buda , owner Caf­feine for Closers and can be reached at SeanBuda@Caffeineforclosers.com.

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