Mercedes said it sold 22,501 vehicles last month, its best January, as the C-Class sedan took an 11 percent climb to 7,214.
Find out where Mercedes stands with rival BMW.
Mercedes said it sold 22,501 vehicles last month, its best January, helped the C-Class sedan’s 11 percent climb to 7,214. Brand sales for BMW increased 0.7 percent to 16,513 units, boosted by a 56 percent gain for its X5 sport-utility vehicle.
The two German automakers are vying to be the top luxury– auto brand in the U.S. after outselling Lexus the past two years. BMW vaulted to its second consecutive U.S. luxury crown with a December surge. Mercedes had the lead after November. Lexus was the top-selling luxury brand in the U.S. for 11 years until natural disasters in Asia curtailed production in 2011.
January is typically a “calm month” for BMW, Ludwig Willisch, its CEO for North America, said in an interview. He said he expects the brand to retain the luxury crown this year.