Mercedes Outsells BMW in January Sales

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Bloomberg News - February 1, 2013

Mercedes said it sold 22,501 vehicles last month, its best January, as the C-Class sedan took an 11 percent climb to 7,214.

Find out where Mercedes stands with rival BMW.

Mercedes said it sold 22,501 vehicles last month, its best January, helped the C-Class sedan’s 11 percent climb to 7,214. Brand sales for BMW increased 0.7 percent to 16,513 units, boosted by a 56 percent gain for its X5 sport-utility vehicle.

The two German automakers are vying to be the top luxury- auto brand in the U.S. after outselling Lexus the past two years. BMW vaulted to its second consecutive U.S. luxury crown with a December surge. Mercedes had the lead after November. Lexus was the top-selling luxury brand in the U.S. for 11 years until natural disasters in Asia curtailed production in 2011.

January is typically a “calm month” for BMW, Ludwig Willisch, its CEO for North America, said in an interview. He said he expects the brand to retain the luxury crown this year.

 

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