Mercedes Outsells BMW in January Sales

bmw_and_mercedes2a

Bloomberg News - February 1, 2013

Mer­cedes said it sold 22,501 vehi­cles last month, its best Jan­u­ary, as the C-Class sedan took an 11 per­cent climb to 7,214.

Find out where Mer­cedes stands with rival BMW.

Mer­cedes said it sold 22,501 vehi­cles last month, its best Jan­u­ary, helped the C-Class sedan’s 11 per­cent climb to 7,214. Brand sales for BMW increased 0.7 per­cent to 16,513 units, boosted by a 56 per­cent gain for its X5 sport-utility vehicle.

The two Ger­man automak­ers are vying to be the top lux­ury– auto brand in the U.S. after out­selling Lexus the past two years. BMW vaulted to its sec­ond con­sec­u­tive U.S. lux­ury crown with a Decem­ber surge. Mer­cedes had the lead after Novem­ber. Lexus was the top-selling lux­ury brand in the U.S. for 11 years until nat­ural dis­as­ters in Asia cur­tailed pro­duc­tion in 2011.

Jan­u­ary is typ­i­cally a “calm month” for BMW, Lud­wig Willisch, its CEO for North Amer­ica, said in an inter­view. He said he expects the brand to retain the lux­ury crown this year.

 

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