Mercedes Outsells BMW in January Sales

Bloomberg News - February 1, 2013

Mer­cedes said it sold 22,501 vehi­cles last month, its best Jan­u­ary, as the C-Class sedan took an 11 per­cent climb to 7,214.

Find out where Mer­cedes stands with rival BMW.

Mer­cedes said it sold 22,501 vehi­cles last month, its best Jan­u­ary, helped the C-Class sedan’s 11 per­cent climb to 7,214. Brand sales for BMW increased 0.7 per­cent to 16,513 units, boost­ed by a 56 per­cent gain for its X5 sport-util­i­ty vehi­cle.

The two Ger­man automak­ers are vying to be the top lux­u­ry- auto brand in the U.S. after out­selling Lexus the past two years. BMW vault­ed to its sec­ond con­sec­u­tive U.S. lux­u­ry crown with a Decem­ber surge. Mer­cedes had the lead after Novem­ber. Lexus was the top-sell­ing lux­u­ry brand in the U.S. for 11 years until nat­ur­al dis­as­ters in Asia cur­tailed pro­duc­tion in 2011.

Jan­u­ary is typ­i­cal­ly a “calm month” for BMW, Lud­wig Willisch, its CEO for North Amer­i­ca, said in an inter­view. He said he expects the brand to retain the lux­u­ry crown this year.

 

Tags:


0 Comments

    Leave a Reply

    Your email address will not be published. Required field are marked *.