Ford Offers Dealer Renovation Incentive

Bloomberg News - February 11, 2013

Ford Motor Co. told deal­ers attend­ing the NADA/ATD Con­ven­tion that the com­pa­ny will match invest­ments in their stores to improve the cus­tomer expe­ri­ence.

Find out what Ford intends to invest in facil­i­ties.

Ford will match dol­lar-for-dol­lar, up to $750,000 per deal­er­ship, invest­ments in the exte­ri­or and inte­ri­or of their facil­i­ties, Ken Czubay, Ford’s vice pres­i­dent of U.S. mar­ket­ing, sales and ser­vice, told reporters yes­ter­day. All of Ford’s rough­ly 3,100 deal­ers that reach agree­ments with the com­pa­ny this year will be eli­gi­ble, he said.

“This is about mak­ing sure the cus­tomers, when they get in the stores, get in the ser­vice depart­ment, they have a great, mod­ern expe­ri­ence,”” Jim Far­ley, exec­u­tive vice pres­i­dent of glob­al mar­ket­ing, sales and ser­vice, said at the Nation­al Auto­mo­bile Deal­ers Association’s con­ven­tion in Orlan­do, Flori­da. He declined to say how much Ford has bud­get­ed for the pro­gram.



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