Ford Hints at New Compact Pickup

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The Detroit Bureau - February 22, 2013

Ford has yet to find a replacement for the old Ranger, which ended its long production run in 2011. Is Ford on the verge of announcing a U.S. replacement?

Find out what’s on the horizon at Ford.

Surprisingly, Ford stressed it had no intention of offering a new Ranger in the U.S. market, insisting that for the price it would have to charge for the global Ranger model buyers would all but certainly opt for the bigger F-Series, long the American market’s most popular truck. Indeed, there’s been a steady shrinkage of the compact pickup segment over the years, buyers either upsizing or abandoning trucks entirely, Ford officials insist.

So how respond to General Motors’ decision to deliver an all-new Chevrolet Colorado, never mind the ongoing presence of the Toyota Tacoma and Nissan Frontier? By shifting into an entirely new direction, Ford officials hint that was pioneered by Honda with its distinctive Ridgeline pickup.

In other words, what some are dubbing the Ford F-100 just might adopt a crossover or car-based, platform, a senior marketing executive reveals. That might seem a surprise considering the mixed response the Honda Ridgeline has generated.

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