Ford Hints at New Compact Pickup


The Detroit Bureau - February 22, 2013

Ford has yet to find a replace­ment for the old Ranger, which ended its long pro­duc­tion run in 2011. Is Ford on the verge of announc­ing a U.S. replacement?

Find out what’s on the hori­zon at Ford.

Sur­pris­ingly, Ford stressed it had no inten­tion of offer­ing a new Ranger in the U.S. mar­ket, insist­ing that for the price it would have to charge for the global Ranger model buy­ers would all but cer­tainly opt for the big­ger F-Series, long the Amer­i­can market’s most pop­u­lar truck. Indeed, there’s been a steady shrink­age of the com­pact pickup seg­ment over the years, buy­ers either upsiz­ing or aban­don­ing trucks entirely, Ford offi­cials insist.

So how respond to Gen­eral Motors’ deci­sion to deliver an all-new Chevro­let Col­orado, never mind the ongo­ing pres­ence of the Toy­ota Tacoma and Nis­san Fron­tier? By shift­ing into an entirely new direc­tion, Ford offi­cials hint that was pio­neered by Honda with its dis­tinc­tive Ridge­line pickup.

In other words, what some are dub­bing the Ford F-100 just might adopt a crossover or car-based, plat­form, a senior mar­ket­ing exec­u­tive reveals. That might seem a sur­prise con­sid­er­ing the mixed response the Honda Ridge­line has generated.