By Mike Gorun
Loyalty programs are only as good as your employees make them. The best loyalty programming in the world still requires staff buy-in to make it work. If a current program isn’t working, dealers should take a closer look at their culture and create strategies to develop a positive work environment and motivated employees. Here’s how to get started:
1. Find out what’s important to your employees.
The best way to do this is to conduct an anonymous survey. Not everyone is interested in great pay and benefits. Once basic needs are met, many people value things like recognition, advancement opportunities and training. Ask for suggestions.
2. Pay well.
Find out what your competition is paying and try to pay a little bit better. Give your employees opportunities for spiffs and perks, and put them in writing. Since benefits are important, offer the best you can afford. Here’s the thing: the best employees know they are good, and they will always be looking for a place to work that offers good pay and benefits. Also, make sure your employees take their vacation days. Most people need time off to recharge so they don’t burn out.
3. Show your appreciation.
Thank and reward employees for a job well done. Gifts don’t have to be extravagant; it could be a pair of movie tickets or a free lunch once a week to the employee who has put in the most effort that week. Commend them with certificates or letters of thanks. Have an employee of the month and of the year. Remember their birthdays and give them a card.
4. Help them with goals.
Promote employees from within whenever possible, and help them identify a career path within your company. Most people don’t want to feel “stuck” in one position forever. Empower your employees to make decisions, set their own goals and then hold them accountable.
5. Make them feel like they’re part of a team.
A team can be the entire company or departments within the company. Some friendly competition amongst teams can help motivate and boost energy levels. Make it clear how each person’s role contributes to the company’s goals, and therefore their goals.